Linda D Peters
Linda D Peters
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Cited by
Cited by
Resource integration
M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ...
Marketing Theory 12 (2), 201-205, 2012
IT and the mass customization of services: the challenge of implementation
L Peters, H Saidin
International Journal of Information Management 20 (2), 103-119, 2000
Theorizing about resource integration through service-dominant logic
LD Peters, H Löbler, RJ Brodie, CF Breidbach, LD Hollebeek, SD Smith, ...
Marketing Theory 14 (3), 249-268, 2014
The role of shared intentions in the emergence of service ecosystems
M Taillard, LD Peters, J Pels, C Mele
Journal of Business Research 69 (8), 2972-2980, 2016
Strategic B2B customer experience management: the importance of outcomes-based measures
J Zolkiewski, V Story, J Burton, P Chan, A Gomes, P Hunter-Jones, ...
Journal of Services Marketing, 2017
Constructivism and critical realism as alternative approaches to the study of business networks: Convergences and divergences in theory and in research practice
LD Peters, AD Pressey, M Vanharanta, WJ Johnston
Industrial Marketing Management 42 (3), 336-346, 2013
The new interactive media: one‐to‐one, but who to whom?
L Peters
Marketing Intelligence & Planning, 1998
The marketing mix in the third age of computing
K Peattie, L Peters
Marketing Intelligence & Planning, 1997
Trust and direct marketing environments: a consumer perspective
KP Fletcher, LD Peters
Journal of Marketing Management 13 (6), 523-539, 1997
Questions about network dynamics: Characteristics, structures, and interactions
WJ Johnston, LD Peters, J Gassenheimer
Journal of Business Research 59 (8), 945-954, 2006
Heteropathic versus homopathic resource integration and value co-creation in service ecosystems
LD Peters
Journal of Business Research 69 (8), 2999-3007, 2016
Theorizing with managers: how to achieve both academic rigor and practical relevance?
S Nenonen, RJ Brodie, K Storbacka, LD Peters
European Journal of Marketing 51 (7/8), 1130-1152, 2017
IT enabled marketing: a framework for value creation in customer relationships
LD Peters
Journal of Marketing Practice: Applied Marketing Science, 1997
Marketing management, market strategy and strategic management: domain realignment and redefinition
NF Piercy, LC Harris, LD Peters, N Lane
Journal of Strategic Marketing 5 (1), 51-63, 1997
Communication strategies and marketing performance: An application of the Mohr and Nevin framework to intra-organisational cross-functional teams
LD Peters, KP Fletcher
Journal of Marketing Management 20 (7-8), 741-770, 2004
Collaboration and collective learning: networks as learning organisations
LD Peters, WJ Johnston, AD Pressey, T Kendrick
Journal of Business & Industrial Marketing, 2010
An organizational learning perspective on conceptualizing dynamic and substantive capabilities
S Ali, LD Peters, F Lettice
Journal of Strategic Marketing 20 (7), 589-607, 2012
Tension in a value co-creation context: A network case study
Z Tóth, LD Peters, A Pressey, WJ Johnston
Industrial Marketing Management 70, 34-45, 2018
Market based organisational learning, dynamic, and substantive capabilities: an integrative framework
S Ali, LD Peters, H He, F Lettice
Journal of Strategic Marketing 18 (5), 363-377, 2010
Marketing and the structuration of organizational learning
LD Peters, JB Gassenheimer, WJ Johnston
Marketing Theory 9 (3), 341-368, 2009
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