Brett R. Gordon
Brett R. Gordon
Professor of Marketing, Kellogg School of Management, Northwestern University
Verified email at - Homepage
Cited by
Cited by
Does AMD spur Intel to innovate more?
R Goettler, B Gordon
Journal of Political Economy 119 (6), 2011
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
BR Gordon, F Zettelmeyer, N Bhargava, D Chapsky
Marketing Science 38 (2), 193-225, 2019
A New Approach to Estimating the Production Function for Housing
D Epple, B Gordon, H Sieg
The American Economic Review 100 (3), 905-924, 2010
A dynamic model of consumer replacement cycles in the PC processor industry
BR Gordon
Marketing Science 28 (5), 846-867, 2009
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
Advertising Effects in Presidential Elections
B Gordon, W Hartmann
Marketing Science 32 (1), 19-35, 2013
Does price elasticity vary with economic growth? A cross-category analysis
B Gordon, A Goldfarb, Y Li
Journal of Marketing Research 50 (1), 4-23, 2013
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes
BR Gordon, B Sun
Marketing Science 34 (3), 452 - 470, 2015
Advertising competition in presidential elections
BR Gordon, WR Hartmann
Quantitative Marketing and Economics 14 (1), 1-40, 2016
Competition and product innovation in dynamic oligopoly
RL Goettler, BR Gordon
Quantitative Marketing and Economics 12, 1-42, 2014
Field studies of psychologically targeted ads face threats to internal validity
D Eckles, BR Gordon, GA Johnson
Proceedings of the National Academy of Sciences 115 (23), E5254-E5255, 2018
Marketing and Politics: Models, Behavior, and Policy Implications
BR Gordon, M Lovett, R Shachar, K Arceneaux, O Urminsky
Marketing Letters 23 (2), 391-403, 2012
Competitive Strategy for Open Source Software
V Kumar, B Gordon, K Srinivasan
Marketing Science 30 (6), 1066-1078, 2011
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
BR Gordon, R Moakler, F Zettelmeyer
Marketing Science 42 (4), 768-793, 2023
Drs. Muth and Mills Meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models
D Epple, B Gordon, H Sieg
Journal of regional science 50 (1), 381-400, 2010
An empirical study of national vs. local pricing by chain stores under competition
Y Li, BR Gordon, O Netzer
Marketing Science 37 (5), 812-837, 2018
Measuring long-run marketing effects and their implications for long-run marketing decisions
BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ...
Marketing Letters 19 (3), 367-382, 2008
Multiplicity of equilibria and information structures in empirical games: challenges and prospects: Session at the 9th Triennial Choice Symposium
RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, ...
Marketing Letters 26, 115-125, 2015
Disentangling the effects of ad tone on voter turnout and candidate choice in presidential elections
BR Gordon, MJ Lovett, B Luo, JC Reeder III
Management Science 69 (1), 220-243, 2023
Digitization and Flexibility: Evidence from the South Korean Movie Market
J Yang, E Anderson, BR Gordon
Marketing Science 40 (5), 821-843, 2021
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