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Akshay Rao
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The effect of price, brand name, and store name on buyers’ perceptions of product quality: An integrative review
AR Rao, KB Monroe
Journal of marketing Research 26 (3), 351-357, 1989
28301989
No pain, no gain: A critical review of the literature on signaling unobservable product quality
A Kirmani, AR Rao
Journal of marketing 64 (2), 66-79, 2000
27922000
The moderating effect of prior knowledge on cue utilization in product evaluations
AR Rao, KB Monroe
Journal of consumer research 15 (2), 253-264, 1988
21391988
The influence of familial and peer-based reference groups on consumer decisions
TL Childers, AR Rao
Journal of consumer research 19 (2), 198-211, 1992
16461992
Signaling unobservable product quality through a brand ally
AR Rao, L Qu, RW Ruekert
Journal of marketing research 36 (2), 258-268, 1999
15121999
Brand alliances as signals of product quality
RW Ruekert, A Rao
Sloan management review 36 (1), 87-97, 1994
11721994
The effect of prior knowledge on price acceptability and the type of information examined
AR Rao, WA Sieben
Journal of consumer research 19 (2), 256-270, 1992
6211992
It's time to vote: The effect of matching message orientation and temporal frame on political persuasion
H Kim, AR Rao, AY Lee
Journal of Consumer Research 35 (6), 877-889, 2009
3842009
Price premium variations as a consequence of buyers' lack of information
AR Rao, ME Bergen
Journal of consumer research 19 (3), 412-423, 1992
3391992
Cultural differences in consumer impatience
H Chen, S Ng, AR Rao
Journal of Marketing Research 42 (3), 291-301, 2005
3312005
The quality of price as a quality cue
AR Rao
Journal of marketing research 42 (4), 401-405, 2005
2922005
How to fight a price war
AR Rao, ME Bergen, S Davis
Harvard business review 78 (2), 107-120, 2000
2682000
Causes and consequences of price premiums
AR Rao, KB Monroe
Journal of business, 511-535, 1996
2661996
Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation.
GR Bachmann, DR John, AR Rao
Advances in consumer research 20 (1), 1993
2651993
Trade-off aversion as an explanation for the attraction effect: A functional magnetic resonance imaging study
W Hedgcock, AR Rao
Journal of Marketing Research 46 (1), 1-13, 2009
2542009
When more is less: The impact of base value neglect on consumer preferences for bonus packs over price discounts
H Chen, H Marmorstein, M Tsiros, AR Rao
Journal of Marketing 76 (4), 64-77, 2012
2272012
When two plus two is not equal to four: Errors in processing multiple percentage changes
H Chen, AR Rao
Journal of Consumer Research 34 (3), 327-340, 2007
1552007
The price of launching a new product: Empirical evidence on factors affecting the relative magnitude of slotting allowances
AR Rao, H Mahi
Marketing Science 22 (2), 246-268, 2003
1282003
Reducing self-control depletion effects through enhanced sensitivity to implementation: Evidence from fMRI and behavioral studies
WM Hedgcock, KD Vohs, AR Rao
Journal of Consumer Psychology 22 (4), 486-495, 2012
1252012
Close encounters of two kinds: False alarms and dashed hopes
H Chen, AR Rao
Marketing Science 21 (2), 178-196, 2002
1102002
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