| The role of consumption orientation in consumer food preferences in emerging markets E Salnikova, KG Grunert Journal of Business Research 112, 147-159, 2020 | 33 | 2020 |
| Engaging consumers with environmental sustainability initiatives: consumer global–local identity and global brand messaging E Salnikova, Y Strizhakova, RA Coulter Journal of Marketing Research 59 (5), 983-1001, 2022 | 32 | 2022 |
| Relationship of product claims between private label and national brands: the influence of private label penetration JL Stanton, J Wiley, NH Hooker, E Salnikova International Journal of Retail & Distribution Management 43 (9), 815-830, 2015 | 32 | 2015 |
| To launch or not to launch: an empirical estimate of new food product success rate E Salnikova, SL Baglione, JL Stanton Journal of Food Products Marketing 25 (7), 771-784, 2019 | 20 | 2019 |
| A comparison of front-of-pack nutrition claims between the US and EU E Salnikova, J L. Stanton, N Hooker British Food Journal 116 (2), 337-352, 2014 | 10 | 2014 |
| Brand battles: are store brands acting more like national brands? E Salnikova, N Hooker, JL Stanton ISSN 2045-810X, 3, 2013 | 9 | 2013 |
| Remove the negatives or highlight the positives? The effect of negativity bias in food preferences E Salnikova, JL Stanton British food journal 123 (7), 2601-2616, 2021 | 6 | 2021 |
| New product introduction success for private label products compared to branded by product category E Salnikova, SL Baglione, JL Stanton Journal of International Food & Agribusiness Marketing 33 (3), 290-304, 2021 | 5 | 2021 |
| Well-being as a global food trend: Health, sustainability and authenticity KG Grunert, NR do Canto, R Liu, E Salnikova Danish Food Innovation Paper, 2019 | 5 | 2019 |
| A Comparison of Process and Ingredient Claims on US and EU Foods JL Stanton, NH Hooker, E Salnikova Romanian Distribution Committee Magazine 3 (3), 8-11, 2011 | 2 | 2011 |
| The Effect of Positive and Negative Nutrition/Health Advertising Label Claims on Intention to Buy JL Stanton, S Baglione, E Salnikova Holistic Marketing Management Journal 13 (2), 9-23, 2023 | | 2023 |
| E10. Sustainable Initiatives: Cultural Identity, Regulatory Focus, and Construal Perspective E Salnikova, Y Strizhakova, K G Grunert ACR North American Advances, 2018 | | 2018 |
| New Product Introduction for Private Label Products Compared to Branded by Product Category JL Stanton, SL Baglione, E Salnikova Advances in National Brand and Private Label Marketing: Fourth International …, 2017 | | 2017 |
| Variation in New Product Introduction Strategies Between International Markets JL Stanton, E Salnikova Variation in New Product Introduction Strategies Between International …, 2017 | | 2017 |
| Consumer Perceptions of 100% Pure Olive Oil: Implications for Marketing JL Stanton, E Salnikova International Journal of Food and Beverage Manufacturing and Business Models …, 2016 | | 2016 |
| Food marketing: analysis and comparison of nutrition claims on US and EU foods E Salnikova | | 2011 |
| Local Businesses with Global Sustainability Standards: The Role of Consumer Identity and Social Norms in Encouraging Sustainable Behavior E Salnikova THINK GLOBAL, ACT LOCAL, 141, 0 | | |
| The Role of Global Consumer Identity in Consumer Response to Global Brands' Sustainability Messages E Salnikova, Y Strizhakova THINK GLOBAL, ACT LOCAL, 73, 0 | | |
