Ahmed (Shahriar) Ferdous
Cited by
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The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous
Journal of Marketing Management 28 (3-4), 238-263, 2012
Applying the theory of planned behavior to explain marketing managers’ perspectives on sustainable marketing
AS Ferdous
Journal of international consumer marketing 22 (4), 313-325, 2010
The effect of mobile technology usage on work engagement and emotional exhaustion in Japan
Y Fujimoto, AS Ferdous, T Sekiguchi, LF Sugianto
Journal of Business Research 69 (9), 3315-3323, 2016
Integrated internal marketing communication (IIMC)
AS Ferdous
The Marketing Review 8 (3), 223-235, 2008
Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces
F Azmat, AS Ferdous, P Couchman
Journal of Public Policy & Marketing, 2015
Networking, business process innovativeness and export performance: the case of South Asian low-tech industry
AR Faroque, SC Morrish, AS Ferdous
Journal of Business & Industrial Marketing, 2017
Consumer engagement on Twitter: perceptions of the brand matter
W Read, N Robertson, L McQuilken, AS Ferdous
European Journal of Marketing, 2019
The impact of frontline employees' perceptions of internal marketing on employee outcomes
AS Ferdous, M Polonsky
Journal of strategic marketing 22 (4), 300-315, 2014
Predicting Bangladeshi financial salespeople's ethical intentions and behaviour using the theory of planned behaviour: Implications for developing countries
AS Ferdous, MJ Polonsky
Asia Pacific journal of marketing and logistics, 2013
African culturally and linguistically diverse communities’ blood donation intentions in Australia: integrating knowledge into the theory of planned behavior
MJ Polonsky, A Renzaho, AS Ferdous, Z McQuilten
Transfusion 53 (7), 1475–1486,, 2013
Developing an integrative model of internal and external marketing
AS Ferdous, C Herington, B Merrilees
Journal of Strategic Marketing, 2013
Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation
AS Ferdous, B Towfique
Marketing Intelligence & Planning, 2008
Arts-based initiatives in museums: Creating value for sustainable development
F Azmat, A Ferdous, R Rentschler, E Winston
Journal of Business Research 85 (4), 386-395, 2018
Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation
MJ Polonsky, AS Ferdous, AMN Renzaho, N Waters, Z McQuilten
Journal of Public Policy & Marketing 37 (2), 306-326, 2018
Impact of web banner advertising frequency on attitude
R Hussain, AS Ferdous, GS Mort
Asia Pacific Journal of Marketing and Logistics 30 (2), 380-399, 2018
An integrated model of marketing knowledge–a soft skills perspective
M Zebal, A Ferdous, C Chambers
Journal of Research in Marketing and Entrepreneurship, 2019
Addressing the complexities of managing domestic and multinational corporate brands
M Khojastehpour, AS Ferdous, M Polonsky
Corporate Communications: An International Journal 20 (1), 48 - 62, 2015
Profiling contemporary marketing practices in Bangladesh
AS Ferdous, S Hossain
Journal of Asia Business Studies, 2011
Impact of patient portal behavioral engagement on subsistence consumers’ wellbeing
HS Akareem, AS Ferdous, M Todd
International Journal of Research in Marketing 38 (2), 501-517, 2021
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
R Hussain, AS Ferdous
The Marketing Review 14 (4), 429-443, 2014
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