George Panigyrakis
Cited by
Cited by
Internal marketing impact on business performance in a retail context
GG Panigyrakis, PK Theodoridis
International Journal of Retail & Distribution Management 37 (7), 600-628, 2009
Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave
CA Veloutsou, GG Panigyrakis
Journal of Marketing Management 20 (1-2), 105-131, 2004
Market orientation and performance: An empirical investigation in the retail industry in Greece
GG Panigyrakis, PK Theodoridis
Journal of retailing and consumer services 14 (2), 137-149, 2007
Measuring the effectiveness of marketing information systems: An empirically validated instrument
SP Gounaris, GG Panigyrakis, KC Chatzipanagiotou
Marketing Intelligence & Planning 25 (6), 612-631, 2007
All customers are not treated equally: Financial exclusion in isolated Greek islands
GG Panigyrakis, PK Theodoridis, CA Veloutsou
Journal of Financial Services Marketing 7, 54-66, 2002
All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self
G Panigyrakis, A Panopoulos, E Koronaki
International Journal of Advertising 39 (5), 699-718, 2020
The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship
E Koronaki, AG Kyrousi, GG Panigyrakis
Journal of Business Research 85, 406-413, 2018
Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies
CA Veloutsou, GG Panigyrakis
Journal of strategic marketing 9 (3), 233-251, 2001
Color effects in print advertising:: a research update (1985-2012)
GG Panigyrakis, AG Kyrousi
Corporate Communications: An International Journal 20 (3), 233-255, 2015
Male and female attitudes towards stereotypical advertisements: a paired country investigation
PK Theodoridis, AG Kyrousi, AY Zotou, GG Panigyrakis
Corporate Communications: An International Journal 18 (1), 135-160, 2013
Marketing and corporate profitability: the case of Greek firms
G Panigyrakis, I Kapareliotis, Z Ventoura
Managerial Finance 35 (11), 909-917, 2009
Brand managers’ interfaces in different consumer goods industries
GG Panigyrakis, CA Veloutsou
Journal of Product & Brand Management 8 (1), 19-37, 1999
Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective
AG Kyrousi, GG Panigyrakis, AP Panopoulos
Current Research on Gender Issues in Advertising, 13-40, 2018
Brand managers in the pharmaceutical industry: are they any different?
GG Panigyrakis, C Veloutsou
Journal of Product & Brand Management 8 (6), 497-512, 1999
The impact of design characteristics and support services on the effectiveness of marketing information systems: an empirical investigation
GG Panigyrakis, KC Chatzipanagiotou
Review of Business Information Systems (RBIS) 10 (2), 91-104, 2006
Problems and future of the brand management structure in the fast moving consumer goods industry: The viewpoint of brand managers in Greece
GG Panigyrakis, CA Veloutsou
Journal of Marketing Management 16 (1-3), 165-184, 2000
The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development
I Kapareliotis, A Panopoulos, GG Panigyrakis
Asia Pacific Journal of Marketing and Logistics 22 (1), 90-100, 2010
A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation
G Panigyrakis, A Zarkada
Journal of Global Scholars of Marketing Science 24 (3), 262-278, 2014
Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude
G Panigyrakis, A Panopoulos, E Koronaki
Journal of Marketing Communications 26 (6), 666-684, 2020
Antecedents and consequents of brand managers’ role
A Poulis, G Panigyrakis, A Panos Panopoulos
Marketing Intelligence & Planning 31 (6), 654-673, 2013
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