| Internal marketing impact on business performance in a retail context GG Panigyrakis, PK Theodoridis International Journal of Retail & Distribution Management 37 (7), 600-628, 2009 | 220 | 2009 |
| Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave CA Veloutsou, GG Panigyrakis Journal of Marketing Management 20 (1-2), 105-131, 2004 | 166 | 2004 |
| Market orientation and performance: An empirical investigation in the retail industry in Greece GG Panigyrakis, PK Theodoridis Journal of retailing and consumer services 14 (2), 137-149, 2007 | 152 | 2007 |
| Measuring the effectiveness of marketing information systems: An empirically validated instrument SP Gounaris, GG Panigyrakis, KC Chatzipanagiotou Marketing Intelligence & Planning 25 (6), 612-631, 2007 | 85 | 2007 |
| All customers are not treated equally: Financial exclusion in isolated Greek islands GG Panigyrakis, PK Theodoridis, CA Veloutsou Journal of Financial Services Marketing 7, 54-66, 2002 | 82 | 2002 |
| All we have is words: applying rhetoric to examine how social media marketing activities strengthen the connection between the brand and the self G Panigyrakis, A Panopoulos, E Koronaki International Journal of Advertising 39 (5), 699-718, 2020 | 73 | 2020 |
| The emotional value of arts-based initiatives: Strengthening the luxury brand–consumer relationship E Koronaki, AG Kyrousi, GG Panigyrakis Journal of Business Research 85, 406-413, 2018 | 70 | 2018 |
| Brand teams and the brand management structure in pharmaceutical and other fast-moving consumer goods companies CA Veloutsou, GG Panigyrakis Journal of strategic marketing 9 (3), 233-251, 2001 | 48 | 2001 |
| Color effects in print advertising:: a research update (1985-2012) GG Panigyrakis, AG Kyrousi Corporate Communications: An International Journal 20 (3), 233-255, 2015 | 46 | 2015 |
| Male and female attitudes towards stereotypical advertisements: a paired country investigation PK Theodoridis, AG Kyrousi, AY Zotou, GG Panigyrakis Corporate Communications: An International Journal 18 (1), 135-160, 2013 | 42 | 2013 |
| Marketing and corporate profitability: the case of Greek firms G Panigyrakis, I Kapareliotis, Z Ventoura Managerial Finance 35 (11), 909-917, 2009 | 41 | 2009 |
| Brand managers’ interfaces in different consumer goods industries GG Panigyrakis, CA Veloutsou Journal of Product & Brand Management 8 (1), 19-37, 1999 | 39 | 1999 |
| Attitudes toward ads portraying women in decorative roles and female competition: An evolutionary psychology perspective AG Kyrousi, GG Panigyrakis, AP Panopoulos Current Research on Gender Issues in Advertising, 13-40, 2018 | 30 | 2018 |
| Brand managers in the pharmaceutical industry: are they any different? GG Panigyrakis, C Veloutsou Journal of Product & Brand Management 8 (6), 497-512, 1999 | 28 | 1999 |
| The impact of design characteristics and support services on the effectiveness of marketing information systems: an empirical investigation GG Panigyrakis, KC Chatzipanagiotou Review of Business Information Systems (RBIS) 10 (2), 91-104, 2006 | 26 | 2006 |
| Problems and future of the brand management structure in the fast moving consumer goods industry: The viewpoint of brand managers in Greece GG Panigyrakis, CA Veloutsou Journal of Marketing Management 16 (1-3), 165-184, 2000 | 26 | 2000 |
| The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development I Kapareliotis, A Panopoulos, GG Panigyrakis Asia Pacific Journal of Marketing and Logistics 22 (1), 90-100, 2010 | 25 | 2010 |
| A philosophical investigation of the transition from integrated marketing communications to metamodern meaning co-creation G Panigyrakis, A Zarkada Journal of Global Scholars of Marketing Science 24 (3), 262-278, 2014 | 23 | 2014 |
| Looking for luxury CSR practices that make more sense: The role of corporate identity and consumer attitude G Panigyrakis, A Panopoulos, E Koronaki Journal of Marketing Communications 26 (6), 666-684, 2020 | 17 | 2020 |
| Antecedents and consequents of brand managers’ role A Poulis, G Panigyrakis, A Panos Panopoulos Marketing Intelligence & Planning 31 (6), 654-673, 2013 | 15 | 2013 |
