Gaby Odekerken
Cited by
Cited by
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
Investments in consumer relationships: A cross-country and cross-industry exploration
K De Wulf, G Odekerken-Schröder, D Iacobucci
Journal of marketing 65 (4), 33-50, 2001
Store satisfaction and store loyalty explained by customer-and store related factors
JMM Bloemer, GJ Odekerken-Schröder
Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality
G Odekerken-Schröder, K De Wulf, P Schumacher
Journal of business research 56 (3), 177-190, 2003
Consumer perceptions of store brands versus national brands
K De Wulf, G Odekerken‐Schröder, F Goedertier, G Van Ossel
Journal of Consumer marketing, 2005
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty
D Van den Brink, G Odekerken‐Schröder, P Pauwels
Journal of consumer marketing 23 (1), 15-25, 2006
Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior
K De Wulf, G Odekerken-Schröder
Journal of Retailing and Consumer services 10 (2), 95-108, 2003
Who's who in brand communities–and why?
H Ouwersloot, G Odekerken‐Schröder
European journal of marketing, 2008
Service robots: value co-creation and co-destruction in elderly care networks
M Čaić, G Odekerken-Schröder, D Mahr
Journal of Service Management, 2018
A cultural models approach to service recovery
T Ringberg, G Odekerken-Schröder, GL Christensen
Journal of Marketing 71 (3), 194-214, 2007
The effect of customer card programs: A comparative study in Singapore and The Netherlands
C Noordhoff, P Pauwels, G Odekerken‐Schröder
International Journal of Service Industry Management, 2004
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
The role of employee relationship proneness in creating employee loyalty
J Bloemer, G Odekerken‐Schröder
International Journal of Bank Marketing, 2006
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: An empirical study in a hairdresser's context
J Bloemer, G Odekerken-Schröder, L Kestens
Journal of retailing and consumer services 10 (4), 231-240, 2003
Investments in consumer relationships: A critical reassessment and model extension
K De Wulf, G Odekerken-Schröder, P Van Kenhove
The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003
Co-creating services—conceptual clarification, forms and outcomes
AS Oertzen, G Odekerken-Schröder, SA Brax, B Mager
Journal of Service Management, 2018
The impact of quality on store loyalty: a contingency approach
G Odekerken-Schroder, K De Wulf, H Kasper, M Kleijnen, J Hoekstra, ...
Total Quality Management 12 (3), 307-322, 2001
A critical review of theories underlying relationship marketing in the context of explaining consumer relationships
KD Wulf, G Odekerken‐Schröder
Journal for the Theory of Social Behaviour 31 (1), 73-101, 2001
The psychological antecedents of enduring customer relationships: An empirical study in a bank setting
J Bloemer, G Odekerken-Schröder
Journal of Relationship Marketing 6 (1), 21-43, 2007
Antecedents and consequences of affective commitment
J Bloemer, G Odekerken-Schröder
Australasian Marketing Journal (AMJ) 11 (3), 33-43, 2003
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