| The customer relationship management process: Its measurement and impact on performance W Reinartz, M Krafft, WD Hoyer Journal of marketing research 41 (3), 293-305, 2004 | 2901 | 2004 |
| Consumer cocreation in new product development WD Hoyer, R Chandy, M Dorotic, M Krafft, SS Singh Journal of service research 13 (3), 283-296, 2010 | 2249 | 2010 |
| Evaluation of structural equation models using the partial least squares (PLS) approach O Götz, K Liehr-Gobbers, M Krafft Handbook of partial least squares: Concepts, methods and applications, 691-711, 2009 | 1978 | 2009 |
| Customer engagement as a new perspective in customer management PC Verhoef, WJ Reinartz, M Krafft Journal of service research 13 (3), 247-252, 2010 | 1627 | 2010 |
| Kundenbindung und Kundenwert M Krafft Physica-Verlag, 2007 | 537 | 2007 |
| Die Validierung von Strukturgleichungsmodellen mit Hilfe des partial-least-squares (PLS)-Ansatzes M Krafft, O Götz, K Liehr-Gobbers Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005 | 471 | 2005 |
| Customer relationship management and company performance—the mediating role of new product performance H Ernst, WD Hoyer, M Krafft, K Krieger Journal of the academy of marketing science 39, 290-306, 2011 | 434 | 2011 |
| Retailing innovations in a globalizing retail market environment W Reinartz, B Dellaert, M Krafft, V Kumar, R Varadarajan Journal of Retailing 87, S53-S66, 2011 | 355 | 2011 |
| An empirical investigation of the antecedents of sales force control systems M Krafft Journal of Marketing 63 (3), 120-134, 1999 | 355 | 1999 |
| Der Kunde im Fokus: Kundennaehe, Kundenzufriedenheit, Kundenbindung und Kundenwert?(Sammelrezension) M Krafft BETRIEBSWIRTSCHAFT-STUTTGART- 59, 511-530, 1999 | 283 | 1999 |
| Retailing in the 21st century: current and future trends M Krafft, MK Mantrala Springer Berlin Heidelberg, 2006 | 279 | 2006 |
| CRM in data-rich multichannel retailing environments: a review and future research directions PC Verhoef, R Venkatesan, L McAlister, EC Malthouse, M Krafft, ... Journal of interactive marketing 24 (2), 121-137, 2010 | 247 | 2010 |
| Permission marketing and privacy concerns—Why do customers (not) grant permissions? M Krafft, CM Arden, PC Verhoef Journal of interactive marketing 39 (1), 39-54, 2017 | 207 | 2017 |
| Der Ansatz der logistischen Regression und seine Interpretation M Krafft Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1996 | 205 | 1996 |
| Ansätze zur Segmentierung von Kunden—Wie geeignet sind herkömmliche Konzepte? M Krafft, S Albers Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung 52, 515-536, 2000 | 197 | 2000 |
| The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015 | 156 | 2015 |
| How mobile in‐store advertising influences purchase intention: Value drivers and mediating effects from a consumer perspective M Bues, M Steiner, M Stafflage, M Krafft Psychology & Marketing 34 (2), 157-174, 2017 | 136 | 2017 |
| Optimizing Rhenania's direct marketing business through dynamic multilevel modeling (DMLM) in a multicatalog-brand environment R Elsner, M Krafft, A Huchzermeier Marketing Science, 192-206, 2004 | 131 | 2004 |
| Relative explanatory power of agency theory and transaction cost analysis in German salesforces M Krafft, S Albers, R Lal International Journal of Research in Marketing 21 (3), 265-283, 2004 | 129 | 2004 |
| Sales force modeling: State of the field and research agenda MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ... Marketing Letters 21, 255-272, 2010 | 117 | 2010 |
