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Tim Hilken
Tim Hilken
Assistant Professor in Marketing, Maastricht University School of Business and Economics
Verified email at maastrichtuniversity.nl - Homepage
Title
Cited by
Cited by
Year
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45, 884-905, 2017
6022017
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018
3032018
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal 28 (4), 374-384, 2020
2352020
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
1922020
Embracing falsity through the metaverse: The case of synthetic customer experiences
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...
Business Horizons 65 (6), 739-749, 2022
1592022
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48 (2), 143-164, 2020
1372020
What's mine is a hologram? How shared augmented reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter
Journal of interactive marketing 48 (1), 71-88, 2019
1162019
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84-103, 2021
1082021
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing 39 (3), 495-507, 2022
1012022
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
762020
Climate setting in sourcing teams: Developing a measurement scale for team creativity climate
N Kiratli, F Rozemeijer, T Hilken, K de Ruyter, A de Jong
Journal of Purchasing and Supply Management 22 (3), 196-204, 2016
522016
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
T Hilken, DI Keeling, M Chylinski, K de Ruyter, M Golf Papez, J Heller, ...
Psychology & Marketing 39 (8), 1660-1671, 2022
402022
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality
T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling
Journal of Service Management 33 (4/5), 657-674, 2022
202022
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ...
Computers in Human Behavior 143, 107697, 2023
162023
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence
T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter
Journal of Interactive Marketing 57 (2), 356-375, 2022
162022
More than meets the eye: In-store retail experiences with augmented reality smart glasses
P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma
Computers in Human Behavior 146, 107816, 2023
152023
Too real for comfort: Measuring consumers’ augmented reality information privacy concerns
L Lammerding, T Hilken, D Mahr, J Heller
Augmented reality and virtual reality: New trends in immersive technology …, 2021
122021
Augmented reality: Consumer saviour or disruptive agent in the retail power pendulum?
P van Esch, G Northey, M Chylinski, J Heller, K De Ruyter, A Sinha, ...
ANZMAC 2016 Conference, 2016
102016
Topology of augmented commerce: The state and directions for future research
J Heller, M Chylinski, G Northey, K de Ruyter, A Sinha, P van Esch, ...
Proceedings: Australian and New Zealand Marketing Academy Conference (ANZMAC …, 2016
52016
Immersion or social presence? Investigating the effect of virtual reality immersive environments on sommelier learning experiences
N Moonen, J Heller, T Hilken, DI Danny Han, D Mahr
Journal of Wine Research 35 (2), 101-118, 2024
22024
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