Michael Jay Polonsky

Cited by

	All	Since 2016
Citations	14156	6847
h-index	56	43
i10-index	163	111

1300

650

325

975

19981999200020012002200320042005200620072008200920102011201220132014201520162017201820192020202159 44 67 81 103 94 147 225 241 284 362 408 561 627 779 795 1055 1066 1127 1244 1220 1249 1229 763

Public access

View all

8 articles

4 articles

available

not available

Based on funding mandates

Co-authors

Romana GarmaDeputy Dean, Victoria University Business School, Victoria University, AustraliaVerified email at vu.edu.au
Andrea VocinoDeakin UniversityVerified email at deakin.edu.au
David WallerUniversity of Technology SydneyVerified email at uts.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityVerified email at deakin.edu.au
Les CarlsonUniversity of Nebraska-LincolnVerified email at unl.edu
Alma Mintu-WimsattTexas A&M University-CommerceVerified email at tamuc.edu
Morgan P MilesRetiredVerified email at csu.edu.au
Colin JevonsCourse Director/Associate Professor, Monash Business SchoolVerified email at monash.edu
Martin CharterThe Centre for Sustainable DesignVerified email at ucreative.ac.uk
Philip J. Rosenberger IIIUniversity of NewcastleVerified email at newcastle.edu.au
Srikanth BeldonaProfessor & Department Chair, University of DelawareVerified email at udel.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Bianca BrijnathNational Ageing Research Institute (NARI)Verified email at nari.edu.au
Samir GuptaMonash UniversityVerified email at monash.edu
Nichola RobertsonAssociate Professor (Marketing), Deakin UniversityVerified email at deakin.edu.au
Edwin StaffordUtah State UniversityVerified email at usu.edu
Michael R. HymanDistinguished Achievement Professor of Marketing, New Mexico State UniversityVerified email at nmsu.edu
Paul A. Whitelaw (PhD)Southern Cross UniversityVerified email at scu.edu.au
Lisa McQuilkenSenior Lecturer, Deakin UniversityVerified email at deakin.edu.au
Pandora KayLecturer in Marketing, Deakin UniversityVerified email at deakin.edu.au

Michael Jay Polonsky

Alfred Deakin Professor and Chair in Marketing, Deakin University - Australia

Verified email at deakin.edu.au - Homepage

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1115	1994
A stakeholder theory approach to designing environmental marketing strategy MJ Polonsky Journal of business & industrial marketing, 1995	653	1995
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-30, 2001	633	2001
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	419*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	419*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	419*	2005
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of Business Research 64 (12), 1311-1319, 2011	415	2011
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing, 1995	388	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing, 2001	383	2001
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management, 1998	312	1998
Environmental marketing: strategies, practice, theory, and research MJ Polonsky, AT Mintu-Wimsatt, eds Haworth Press, 1995	310*	1995
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal 10 (3), 41-58, 2002	288	2002
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	266	2001
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	256	2009
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	256	2002
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	245*	1999
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance ER Stafford, MJ Polonsky, CL Hartman Business Strategy and the environment 9 (2), 122-135, 2000	239	2000
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal, 2006	232	2006
Organizational internal market orientation (IMO): developing an integrative framework AS Ferdous, M Polonsky ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011	199*	2011
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	190	2012

The system can't perform the operation now. Try again later.

Articles 1–20

Citations per year

Duplicate citations

Merged citations

Add co-authorsCo-authors

Follow this author

Cited by

Co-authors