Michael Jay Polonsky

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Andrea VocinoDeakin UniversityVerified email at deakin.edu.au
Romana GarmaDeputy Dean, Victoria University Business School, Victoria University, AustraliaVerified email at vu.edu.au
David WallerUniversity of Technology SydneyVerified email at uts.edu.au
Ahmed (Shahriar) FerdousDeakin UniversityVerified email at deakin.edu.au
Les CarlsonUniversity of Nebraska-LincolnVerified email at unl.edu
Alma Mintu-WimsattTexas A&M University-CommerceVerified email at tamuc.edu
Nichola RobertsonAssociate Professor (Marketing), Deakin UniversityVerified email at deakin.edu.au
Martin CharterThe Centre for Sustainable DesignVerified email at ucreative.ac.uk
Philip J. Rosenberger IIIUniversity of NewcastleVerified email at newcastle.edu.au
Morgan P MilesUniversity of Queensland and Charles Sturt UniversityVerified email at uq.edu.au
Colin JevonsMonash Business School, Department of MarketingVerified email at monash.edu
Srikanth BeldonaProfessor & Department Chair, University of DelawareVerified email at udel.edu
Bianca BrijnathNational Ageing Research Institute (NARI)Verified email at nari.edu.au
Samir GuptaMonash UniversityVerified email at monash.edu
Marie-Louise FrySenior Lecturer, Social Marketing, Griffith UniversityVerified email at griffith.edu.au
Lisa McQuilkenSenior Lecturer, Deakin UniversityVerified email at deakin.edu.au
Edwin StaffordUtah State UniversityVerified email at usu.edu
Michael R. HymanDistinguished Achievement Professor of Marketing, New Mexico State UniversityVerified email at nmsu.edu
Paul A. Whitelaw (PhD)Southern Cross UniversityVerified email at scu.edu.au
Yelena TsarenkoMonash UniversityVerified email at monash.edu

Michael Jay Polonsky

Alfred Deakin Professor and Chair in Marketing, Deakin University - Australia

Verified email at deakin.edu.au - Homepage

Marketing Environmental Marketing Social Marketing Marketing Education International Marketing


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An introduction to green marketing MJ Polonsky Electronic green journal 1 (2), 1994	1261	1994
Reevaluating green marketing: a strategic approach MJ Polonsky, PJ Rosenberger III Business horizons 44 (5), 21-30, 2001	741	2001
A stakeholder theory approach to designing environmental marketing strategy MJ Polonsky Journal of business & industrial marketing, 1995	685	1995
Transformative green marketing: Impediments and opportunities MJ Polonsky Journal of business research 64 (12), 1311-1319, 2011	486	2011
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition MJ Polonsky, D Waller Sage Press, 2015	471*	2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition M Polonsky, D Waller Designing and Implementing a Research Project: A Business Students Guide …, 2011	471*	2011
Designing and managing a research project: a business student's guide MJ Polonsky, DS Waller Sage Publications, Inc, 2005	471*	2005
Using strategic alliances to develop credible green marketing N Mendleson, MJ Polonsky Journal of consumer marketing, 1995	411	1995
Linking sponsorship and cause related marketing: Complementarities and conflicts MJ Polonsky, R Speed European Journal of Marketing 35 (11/12), 1361-1389, 2001	395	2001
Environmental commitment: a basis for environmental entrepreneurship? PD Keogh, MJ Polonsky Journal of organizational change management, 1998	339	1998
Designing vignette studies in marketing KD Wason, MJ Polonsky, MR Hyman Australasian Marketing Journal 10 (3), 41-58, 2002	322	2002
Can the overcommercialization of cause-related marketing harm society? MJ Polonsky, G Wood Journal of macromarketing 21 (1), 8-22, 2001	296	2001
Marketing and sustainability M Charter, K Peattie, J Ottman, MJ Polonsky Centre for Business Relationships, Accountability, Sustainability and …, 2002	285	2002
Global branding and strategic CSR: an overview of three types of complexity M Polonsky, C Jevons International Marketing Review, 2009	284	2009
Greener marketing: a global perspective on greening marketing practice M Charter, MJ Polonsky, Eds Greenleaf Publishing, 1999	268*	1999
Environmentally sustainable food production and marketing: opportunity or hype? S Bhaskaran, M Polonsky, J Cary, S Fernandez British food journal, 2006	264	2006
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance ER Stafford, MJ Polonsky, CL Hartman Business Strategy and the environment 9 (2), 122-135, 2000	253	2000
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous Journal of Marketing Management 28 (3-4), 238-263, 2012	226	2012
Organizational internal market orientation (IMO): developing an integrative framework AS Ferdous, M Polonsky ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011	221*	2011
Stakeholders' contribution to the green new product development process M Jay Polonsky, J Ottman Journal of Marketing Management 14 (6), 533-557, 1998	200	1998

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