Michael Jay Polonsky
Michael Jay Polonsky
Alfred Deakin Professor and Chair in Marketing, Deakin University - Australia
Verified email at deakin.edu.au - Homepage
Cited by
Cited by
An introduction to green marketing
MJ Polonsky
Electronic green journal 1 (2), 1994
A stakeholder theory approach to designing environmental marketing strategy
MJ Polonsky
Journal of business & industrial marketing, 1995
Reevaluating green marketing: a strategic approach
MJ Polonsky, PJ Rosenberger III
Business horizons 44 (5), 21-30, 2001
Designing and Implementing a Research Project: A Business Students Guide, 3rd edition
MJ Polonsky, D Waller
Sage Press, 2015
Designing and Implementing a Research Project: A Business Students Guide, 2nd edition
M Polonsky, D Waller
Designing and Implementing a Research Project: A Business Students Guide …, 2011
Designing and managing a research project: a business student's guide
MJ Polonsky, DS Waller
Sage Publications, Inc, 2005
Transformative green marketing: Impediments and opportunities
MJ Polonsky
Journal of Business Research 64 (12), 1311-1319, 2011
Using strategic alliances to develop credible green marketing
N Mendleson, MJ Polonsky
Journal of consumer marketing, 1995
Linking sponsorship and cause related marketing: Complementarities and conflicts
MJ Polonsky, R Speed
European Journal of Marketing, 2001
Environmental commitment: a basis for environmental entrepreneurship?
PD Keogh, MJ Polonsky
Journal of organizational change management, 1998
Environmental marketing: strategies, practice, theory, and research
MJ Polonsky, AT Mintu-Wimsatt, eds
Haworth Press, 1995
Designing vignette studies in marketing
KD Wason, MJ Polonsky, MR Hyman
Australasian Marketing Journal 10 (3), 41-58, 2002
Can the overcommercialization of cause-related marketing harm society?
MJ Polonsky, G Wood
Journal of macromarketing 21 (1), 8-22, 2001
Global branding and strategic CSR: an overview of three types of complexity
M Polonsky, C Jevons
International Marketing Review, 2009
Marketing and sustainability
M Charter, K Peattie, J Ottman, MJ Polonsky
Centre for Business Relationships, Accountability, Sustainability and …, 2002
Greener marketing: a global perspective on greening marketing practice
M Charter, MJ Polonsky, Eds
Greenleaf Publishing, 1999
Environmental NGO–business collaboration and strategic bridging: a case analysis of the Greenpeace–Foron Alliance
ER Stafford, MJ Polonsky, CL Hartman
Business Strategy and the environment 9 (2), 122-135, 2000
Environmentally sustainable food production and marketing: opportunity or hype?
S Bhaskaran, M Polonsky, J Cary, S Fernandez
British food journal, 2006
Organizational internal market orientation (IMO): developing an integrative framework
AS Ferdous, M Polonsky
ANZMAC 2011 conference proceedings: Marketing in the Age of Consumerism …, 2011
The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
MJ Polonsky, A Vocino, SL Grau, R Garma, AS Ferdous
Journal of Marketing Management 28 (3-4), 238-263, 2012
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