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Lamberto Zollo
Lamberto Zollo
Professor of Digital Marketing and Innovation, University of Milan
Verified email at unimi.it
Title
Cited by
Cited by
Year
Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience
L Zollo, R Filieri, R Rialti, S Yoon
Journal of Business research 117, 256-267, 2020
3832020
Big data analytics capabilities and performance: Evidence from a moderated multi-mediation model
R Rialti, L Zollo, A Ferraris, I Alon
Technological Forecasting and Social Change 149, 119781, 2019
3162019
Exploring e-Loyalty Antecedents in B2C e-Commerce: Empirical results from Italian grocery retailers
M Faraoni, R Rialti, L Zollo, AC Pellicelli
British Food Journal 121 (2), 574-589, 2019
1742019
Exploring the antecedents of brand loyalty and electronic word of mouth in social-media-based brand communities: do gender differences matter?
R Rialti, L Zollo, MM Pellegrini, C Ciappei
Journal of Global Marketing 30 (3), 147-160, 2017
1692017
Ethical consumption and consumers’ decision making: the role of moral intuition
L Zollo, S Yoon, R Rialti, C Ciappei
Management Decision 56 (3), 692-710, 2018
1282018
Sustainable consumption in organic food buying behavior: the case of quinoa
C Nosi, L Zollo, R Rialti, C Ciappei
British Food Journal 122 (3), 976-994, 2020
1012020
Factors affecting universities’ ability to foster students’ entrepreneurial behaviour: An empirical investigation
L Zollo, MC Laudano, C Ciappei, V Zampi
Journal of management development 36 (2), 268-285, 2017
1002017
From governance to organizational effectiveness: the role of organizational identity and volunteers’ commitment
L Zollo, MC Laudano, A Boccardi, C Ciappei
Journal of Management and Governance 23, 111-137, 2019
942019
What sparks ethical decision making? The interplay between moral intuition and moral reasoning: lessons from the scholastic doctrine
L Zollo, MM Pellegrini, C Ciappei
Journal of Business Ethics 145, 681-700, 2017
802017
Is internal CSR really less impactful in individualist and masculine Cultures? A multilevel approach
D Jamali, G Samara, L Zollo, C Ciappei
Management Decision 58 (2), 362-375, 2020
772020
How do museums foster loyalty in tech-savvy visitors? The role of social media and digital experience
L Zollo, R Rialti, A Marrucci, C Ciappei
Current Issues in Tourism 25 (18), 2991-3008, 2022
712022
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
L Zollo, R Carranza, M Faraoni, E Díaz, D Martín-Consuegra
Journal of Retailing and Consumer Services 60, 102432, 2021
692021
Entrepreneurial universities and women entrepreneurship: a cross-cultural study
MC Laudano, L Zollo, C Ciappei, V Zampi
Management Decision 57 (9), 2541-2554, 2019
662019
The consumers’ emotional dog learns to persuade its rational tail: Toward a social intuitionist framework of ethical consumption
L Zollo
Journal of Business Ethics 168 (2), 295-313, 2021
652021
Co-creation experiences in social media brand communities: analyzing the main types of co-created experiences
R Rialti, A Caliandro, L Zollo, C Ciappei
Spanish Journal of Marketing-ESIC 22 (2), 122-141, 2018
472018
Reciprocity and gift-giving logic in NPOs
L Zollo, G Faldetta, MM Pellegrini, C Ciappei
Journal of Managerial Psychology 32 (7), 513-526, 2017
402017
Entrepreneurial passion, orientation and behavior: The moderating role of linear and nonlinear thinking styles
L Zollo, R Rialti, A Tron, C Ciappei
Management Decision 59 (5), 973-994, 2021
392021
Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective
R Rialti, R Filieri, L Zollo, S Bazi, C Ciappei
International Journal of Advertising 41 (5), 868-891, 2022
352022
Additive manufacturing in SMEs: empirical evidences from Italy
G Marzi, L Zollo, A Boccardi, C Ciappei
International Journal of Innovation and Technology Management 15 (01), 1850007, 2018
312018
Bricolage and Social Entrepreneurship to Address Emergent Social Needs: A'Deconstructionist'Perspective
L Zollo, R Rialti, C Ciappei, A Boccardi
302018
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