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Maureen Benson-Rea
Maureen Benson-Rea
Associate Professor at the University of Auckland
Verified email at auckland.ac.nz
Title
Cited by
Cited by
Year
Highly skilled and business migrants: Information processes and settlement outcomes
M Benson‐Rea, S Rawlinson
International Migration 41 (2), 59-79, 2003
1022003
International marketing strategies in industrial clusters: Insights from the Southern Hemisphere
C Felzensztein, C Stringer, M Benson-Rea, S Freeman
Journal of Business Research 67 (5), 837-846, 2014
972014
The plurality of co-existing business models: Investigating the complexity of value drivers
M Benson-Rea, RJ Brodie, H Sima
Industrial marketing management 42 (5), 717-729, 2013
972013
Branding as a dynamic capability: Strategic advantage from integrating meanings with identification
RJ Brodie, M Benson-Rea, CJ Medlin
Marketing Theory 17 (2), 183-199, 2017
752017
What becomes of international new ventures? A coevolutionary approach
P Zettinig, M Benson-Rea
European Management Journal 26 (6), 354-365, 2008
752008
Country of origin branding: An integrative perspective
RJ Brodie, M Benson-Rea
Journal of Product & Brand Management, 2016
722016
Environmental upgrading of apparel firms in global value chains: Evidence from Sri Lanka
A Khattak, C Stringer, M Benson-Rea, N Haworth
Competition & Change 19 (4), 317-335, 2015
582015
Competing on the edge: Implications of network position for internationalizing small-and medium-sized enterprises
D Odlin, M Benson-Rea
International Business Review 26 (4), 736-748, 2017
552017
Networks, learning and the lifecycle
M Benson-Rea, H Wilson
European Management Journal 21 (5), 588-597, 2003
422003
Representing Europe: The emerging ‘culture’of EU diplomacy
M BENSON‐REA, C Shore
Public Administration 90 (2), 480-496, 2012
302012
How can Country-of-Origin image be leveraged to create global sporting goods brands?
A Gerke, N Chanavat, M Benson-Rea
Sport Management Review 17 (2), 174-189, 2014
262014
The integration of highly skilled migrants into the labour market: implications for New Zealand Business
M Benson-Rea, N Haworth, S Rawlinson
University of Auckland, Business School, 1999
241999
Political schemas and corporate political activities during foreign market entry: A micro-process perspective
ZF Elsahn, M Benson-Rea
Management International Review 58 (5), 771-811, 2018
192018
Is social upgrading occurring in South Asia’s apparel industry?
A Khattak, N Haworth, C Stringer, M Benson-Rea
critical perspectives on international business, 2017
192017
Strategic issues facing the New Zealand wine industry in a global environment
M Benson-Rea, RJ Brodie, W Cartwright
Paper for the Wine Marketing Colloquium, University of South Australia …, 2003
162003
Generic branding of New Zealand wine: From global allocator to global marketing
RJ Brodie, M Benson-Rea, N Lewis
Fourth International Conference of the Academy of Wine Business, 2008
142008
Governing corporate social responsibility in the apparel industry after Rana Plaza
A Hira, M Benson-Rea
Palgrave Macmillan, 2017
132017
Network strategy in the New Zealand wine industry: how firms in an industry understand and use their business relationships
M Benson-Rea
PhD Thesis-University of Auckland, 2005
132005
External perceptions of the European Union: a survey of New Zealanders’ perceptions and attitudes towards the European Union
M Holland, N Chaban, M Benson-Rea
NCRE Research Series 1, 2003
132003
Sustainability in strategy: maintaining a premium position for New Zealand wine
M Benson-Rea, P Woodfield, RJ Brodie, N Lewis
6th International Conference of the Academy of Wine Business Research …, 2011
112011
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