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Marc Fetscherin
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Consumer brand relationships research: A bibliometric citation meta-analysis
M Fetscherin, D Heinrich
Journal of Business Research 68 (2), 380-390, 2015
4602015
The determinants and measurement of a country brand: the country brand strength index
M Fetscherin
International Marketing Review, 2010
4142010
The medical tourism index: Scale development and validation
M Fetscherin, RM Stephano
Tourism Management 52, 539-556, 2016
3142016
User acceptance of virtual worlds
M Fetscherin, C Lattemann
Journal of electronic commerce research 9 (3), 231, 2008
3112008
CSR communication intensity in Chinese and Indian multinational companies
C Lattemann, M Fetscherin, I Alon, S Li, AM Schneider
Corporate Governance: An International Review 17 (4), 426-442, 2009
3002009
Corporate social responsibility in emerging markets: The importance of the governance environment
S Li, M Fetscherin, I Alon, C Lattemann, K Yeh
Management international review 50, 635-654, 2010
2822010
Determinants and outcomes of brand hate
SM Hegner, M Fetscherin, M Van Delzen
Journal of Product & Brand Management, 2017
2812017
Corporate branding: an interdisciplinary literature review
M Fetscherin, JC Usunier
European Journal of Marketing, 2012
2262012
The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers' brand personality perceptions
M Fetscherin, M Toncar
International Marketing Review, 2010
2092010
Usage of public corporate communications of social responsibility in Brazil, Russia, India and China (BRIC)
I Alon, C Lattemann, M Fetscherin, S Li, AM Schneider
International Journal of Emerging Markets, 2010
1862010
What type of relationship do we have with loved brands?
M Fetscherin
Journal of Consumer Marketing 31 (6/7), 430-440, 2014
1802014
The effect of product category on consumer brand relationships
M Fetscherin, M Boulanger, C Gonçalves Filho, G Quiroga Souki
Journal of Product & Brand Management 23 (2), 78-89, 2014
1632014
30 Years of foreign direct investment to China: An interdisciplinary literature review
M Fetscherin, H Voss, P Gugler
International business review 19 (3), 235-246, 2010
1612010
Consumer-brand relationships
S Fournier, M Breazeale, M Fetscherin
Routledge, 2012
1462012
Consumer brand relationships: A research landscape
M Fetscherin, D Heinrich
Journal of Brand Management 21, 366-371, 2014
1272014
The five types of brand hate: How they affect consumer behavior☆
M Fetscherin
Journal of Business Reserach 101, 116–127, 2019
1262019
Trajectories of brand hate
L Zarantonello, S Romani, S Grappi, M Fetscherin
Journal of Brand Management 25, 549-560, 2018
1182018
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
952019
Business models for content delivery: An empirical analysis of the newspaper and magazine industry
M Fetscherin, G Knolmayer
International journal on media management 6 (1-2), 4-11, 2004
942004
China rules: Globalization and political transformation
I Alon, J Chang, M Fetscherin, C Lattemann, J McIntyre
Springer, 2009
802009
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Articles 1–20