| Sport marketing 4th edition BJ Mullin, S Hardy, W Sutton Human Kinetics, 2014 | 3046 | 2014 |
| Developing an understanding of brand associations in team sport: Empirical evidence from consumers of professional sport JM Gladden, DC Funk Journal of Sport management 16 (1), 54-81, 2002 | 1019 | 2002 |
| Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyalty JM Gladden, DC Funk International journal of sports marketing and sponsorship 3 (1), 54-81, 2001 | 669 | 2001 |
| A conceptual framework for assessing brand equity in Division I college athletics JM Gladden, GR Milne, WA Sutton Journal of sport management 12 (1), 1-19, 1998 | 605 | 1998 |
| A conceptual framework for assessing brand equity in Division I college athletics J Gladden, G Milne, W Sutton Journal of Sport Management 12 (1), 1-19, 1998 | 605 | 1998 |
| Examining the importance of brand equity in professional sports JM Gladden, GR Milne Sport Marketing Quarterly 8, 21-30, 1999 | 405 | 1999 |
| Motivational factors influencing the behaviour of J. League spectators DF Mahony, M Nakazawa, DC Funk, JD James, JM Gladden Sport Management Review 5 (1), 1-24, 2002 | 402 | 2002 |
| Managing North American major professional sport teams in the new millennium: A focus on building brand equity JM Gladden, RL Irwin, WA Sutton Journal of sport management 15 (4), 297-317, 2001 | 237 | 2001 |
| Extending the understanding of professional team brand equity to the global marketplace AK Kerr, JM Gladden International Journal of Sport Management and Marketing 3 (1-2), 58-77, 2008 | 203 | 2008 |
| Toward a better understanding of college athletic donors: What are the primary motives? JM Gladden, DF Mahony, A Apostolopoulou Sport Marketing Quarterly 14 (1), 2005 | 145 | 2005 |
| Examining athletic donors at NCAA Division I institutions DF Mahony, JM Gladden, DC Funk International Sports Journal 7 (1), 9, 2003 | 112 | 2003 |
| A framework for understanding cause-related sport marketing programs T Lachowetz, J Gladden International Journal of Sports Marketing and Sponsorship 4 (4), 27-47, 2003 | 108 | 2003 |
| Real women watch football: Gender differences in the consumption of the NFL Super Bowl broadcast JS Clark, A Apostolopoulou, JM Gladden Journal of promotion Management 15 (1-2), 165-183, 2009 | 81 | 2009 |
| Marketing principles applied to sport management JM Gladden, WA Sutton Principles and practices of sport management, 42-59, 2009 | 43 | 2009 |
| From H-Town to Mo-Town: The Importance of Super Bowl Entertainment. A Apostolopoulou, J Clark, JM Gladden Sport Marketing Quarterly 15 (4), 2006 | 34 | 2006 |
| Professional sport JM Gladden, WA Sutton Contemporary sport management, 216-239, 2014 | 29 | 2014 |
| Sponsorship of intercollegiate athletics: The importance of image matching JM Gladden, R Wolfe International Journal of Sports Marketing and Sponsorship 3 (1), 29-53, 2001 | 26 | 2001 |
| Leveraging brands in sport business MP Pritchard, JL Stinson Routledge, 2013 | 24 | 2013 |
| Event management JM Gladden, MA McDonald, CA Barr Principles and practice of sport management 2, 272-294, 2005 | 22 | 2005 |
| Brand equity: management and measurement in sport J Gladden Leveraging brands in sport business, 3-20, 2013 | 16 | 2013 |
