Vishal Talwar
Vishal Talwar
BML Munjal University
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Through thick and thin: How fair trade consumers have reacted to the global economic recession
T Bondy, V Talwar
Journal of business ethics 101 (3), 365-383, 2011
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
V Talwar, J Burton, JA Murphy
Journal of Customer Behaviour 7 (3), 231-255, 2008
The Economic Worth of Product Placement in Prime-time Television Shows
G Begy, V Talwar
International Journal of Market Research 58 (2), 253-275, 2016
Customer portfolio analysis: Crisp classification versus fuzzy classification–Based on the supermarket industry
A Hiziroglu, J Patwa, V Talwar
Journal of Targeting, Measurement and Analysis for Marketing 20 (2), 67-83, 2012
Comparing customer relationship portfolio management practices in the UK and India: a case based empirical investigation
V Talwar, J Burton, J Murphy
Proceedings of 23rd IMP Conference, Manchester, Great Britain, 2007
Investigating Customer Relationship Portfolio Management Practices in UK and India
V Talwar, J Burton, J Murphy, P Oburai
The 3rd Conference on Marketing Paradigms for Emerging Economies, 2009
Profitably Delivering On Customer Expectations: Standardising Customer Management Processes At Oilco (UK)
V Talwar, J Burton
Academy of Marketing Conference, Aberdeen., 2008
Customer relationship portfolio management: a value based perspective from two industrial market contexts (UK and India)
V Talwar
University of Manchester, 2007
Value Based Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context
V Talwar, J Burton, J Murphy
IMP Conference, Milan, 2006
Customer Relationship Portfolio Management: A Value-Based Perspective from the UK Industrial Market Context
V Talwar, J Burton, J Murphy
The Academy of Marketing Conference, 2006
Striking the Balance between Standardisation and Fragmentation: How Business to Business Firms in 2 Different Contexts (UK and India) Relate to Their Markets, One Size Fits All?
V Talwar, J Burton, J Murphy
Contemporary Challenges of Integration and Fragmentation, University of …, 2005
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