| Enhancing university brand image and reputation through customer value co-creation behaviour P Foroudi, Q Yu, S Gupta, MM Foroudi Technological Forecasting and Social Change 138, 218-227, 2019 | 217 | 2019 |
| Enhancing firm performance through internal market orientation and employee organizational commitment Q Yu, DA Yen, BR Barnes, YA Huang The International Journal of Human Resource Management 30 (6), 964-987, 2019 | 170 | 2019 |
| Tourism boycotts and animosity: A study of seven events Q Yu, R McManus, DA Yen, XR Li Annals of Tourism Research 80, 102792, 2020 | 111 | 2020 |
| # ILoveLondon: An exploration of the declaration of love towards a destination on Instagram R Filieri, DA Yen, Q Yu Tourism Management 85, 104291, 2021 | 108 | 2021 |
| IMO and internal branding outcomes: an employee perspective in UK HE Q Yu, Y Asaad, DA Yen, S Gupta Studies in Higher Education 43 (1), 37-56, 2018 | 88 | 2018 |
| Far apart yet close by: Social media and acculturation among international students in the UK Q Yu, P Foroudi, S Gupta Technological Forecasting and Social Change 145, 493-502, 2019 | 80 | 2019 |
| Assessing relationship quality in four business‐to‐business markets B Ashnai, M Smirnova, S Kouchtch, Q Yu, BR Barnes, P Naudé Marketing Intelligence & Planning 27 (1), 86-102, 2009 | 80 | 2009 |
| Focusing on relationship dimensions to improve the quality of Chinese–Western business-to-business exchanges DA Yen, Q Yu, BR Barnes Total Quality Management & Business Excellence 18 (8), 889-899, 2007 | 47 | 2007 |
| Sense of safety toward tourism destinations: A social constructivist perspective Y Zou, Q Yu Journal of Destination Marketing & Management 24, 100708, 2022 | 44 | 2022 |
| Investigating the impact of international cosmetics advertising in China BR Barnes, PJ Kitchen, G Spickett-Jones, Q Yu International Journal of Advertising 23 (3), 361-387, 2004 | 41 | 2004 |
| Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view Y Ye, Q Yu, Y Zheng, Y Zheng Journal of Business Research 139, 510-519, 2022 | 36 | 2022 |
| Thanks for the memories: Exploring city tourism experiences via social media reviews Q Yu, S Pickering, R Geng, DA Yen Tourism Management Perspectives 40, 100851, 2021 | 34 | 2021 |
| Exploring cosmetics advertising in southern China: An investigation of Hong Kong and Shenzhen BR Barnes, NYM Siu, Q Yu, SSY Chan International journal of Advertising 28 (2), 369-393, 2009 | 33 | 2009 |
| and Qionglei YU (Zhejiang University of Technology and Business) BR BARNES Investigating the Impact of International Cosmetic Advertising in China, 0 | 23 | |
| From west to east: British sojourners’ acculturation in China Q Yu, DA Yen, B Cappellini, CL Wang International marketing review 38 (4), 671-689, 2021 | 18 | 2021 |
| Performance improvement by investing in internal marketing management Q Yu, BR Barnes 2010 IEEE International Conference on Management of Innovation & Technology …, 2010 | 16 | 2010 |
| Away from home: How young Chinese consumers travel with global brands? B Cappellini, S Hosany, DA Yen, Q Yu Journal of Retailing and Consumer Services 46, 87-94, 2019 | 12 | 2019 |
| Internal market orientation, interdepartmental relationships and market performance: The pivotal role of employee satisfaction Q Yu, BR Barnes, Y Ye European Journal of Marketing 56 (5), 1464-1487, 2022 | 10 | 2022 |
| Investigating internal market orientation: is context relevant? Q Yu, BR Barnes, Y Ye Qualitative Market Research: An International Journal 23 (3), 523-539, 2020 | 9 | 2020 |
| Internal customer orientation and internal supply chain management Q Yu, Y Qiu, W Feng 2010 IEEE International Conference on Industrial Engineering and Engineering …, 2010 | 5 | 2010 |
Dorothy A. YenProfessor in Marketing, Brunel University LondonVerified email at brunel.ac.uk
