| In search of status through brands from Western and Asian origins: Examining the changing face of fashion clothing consumption in Chinese young adults A O'Cass, V Siahtiri Journal of Retailing and Consumer Services 20 (6), 505-515, 2013 | 159 | 2013 |
| Strengthening B2B brands by signalling environmental sustainability and managing customer relationships M Vesal, V Siahtiri, A O'Cass Industrial Marketing Management 92, 321-331, 2021 | 128 | 2021 |
| Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? N Heirati, A O'Cass, K Schoefer, V Siahtiri Industrial Marketing Management 55, 50-58, 2016 | 126 | 2016 |
| Can Islam and status consumption live together in the house of fashion clothing? A O’Cass, W Jin Lee, V Siahtiri Journal of Fashion Marketing and Management: An International Journal 17 (4 …, 2013 | 119 | 2013 |
| Are young adult Chinese status and fashion clothing brand conscious? A O’Cass, V Siahtiri Journal of Fashion Marketing and Management 18 (3), 284-300, 2014 | 84 | 2014 |
| Status consumption in newly emerging countries: the influence of personality traits and the mediating role of motivation to consume conspicuously N Nabi, A O’Cass, V Siahtiri Journal of Retailing and Consumer Services 46, 173-178, 2019 | 77 | 2019 |
| Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services N Heirati, V Siahtiri Industrial Marketing Management 78, 6-16, 2019 | 75 | 2019 |
| Marketing resource-capability complementarity and firm performance in B2B firms A O'Cass, LV Ngo, V Siahtiri Journal of Business & Industrial Marketing 30 (2), 194-207, 2015 | 75 | 2015 |
| Examining the marketing planning–marketing capability interface and customer-centric performance in SMEs A O'Cass, LV Ngo, V Siahtiri Journal of Strategic Marketing 20 (6), 463-481, 2012 | 59 | 2012 |
| Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms V Siahtiri, A O'Cass, LV Ngo Journal of Strategic Marketing 22 (5), 379-395, 2014 | 44 | 2014 |
| Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties H Getnet, A O'Cass, H Ahmadi, V Siahtiri Industrial Marketing Management 83, 70-80, 2019 | 41 | 2019 |
| How do materialists choose prominent brands in emerging markets? V Siahtiri, WJT Lee Journal of Retailing and Consumer Services 46, 133-138, 2019 | 41 | 2019 |
| Innovation at the Service Encounter in Knowledge Intensive Business Services: Antecedents and Boundary Conditions V Siahtiri Journal of Product Innovation Management, 2018 | 27 | 2018 |
| Flow in computer‐mediated environments: A systematic literature review M Valinatajbahnamiri, V Siahtiri International Journal of Consumer Studies, 2021 | 21 | 2021 |
| Does cooperating with customers support the financial performance of business-to-business professional service firms? V Siahtiri Journal of Service Theory and Practice 27 (3), 547-568, 2017 | 19 | 2017 |
| In search of status: Unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction N Nabi, V Siahtiri, A O'Cass Journal of Retailing and Consumer Services 51, 378-386, 2019 | 17 | 2019 |
| Unlocking solution provision competence in knowledge-intensive business service firms V Siahtiri, N Heirati, A OCass Industrial Marketing Management, 2020 | 16 | 2020 |
| Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions V Siahtiri, A O’Cass, N Nabi International Journal of Consumer Studies, 2022 | 11 | 2022 |
| Do senior managers hold the keys to unlock innovation and environmental sustainability? M Vesal, V Siahtiri, A O'Cass Industrial Marketing Management, 2022 | 8 | 2022 |
| Evaluating Behavioral Portfolio Theory on investors' purchase decisions at Tehran Stock Exchange M Amirshahi, V Siahtiri 2010 International Conference on Financial Theory and Engineering, 205-209, 2010 | 4* | 2010 |
Aron O'CassLa Trobe UniversityVerified email at latrobe.edu.au
