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Henry Greene
Henry Greene
Professor Emeritus of Marketing
Verified email at ccsu.edu
Title
Cited by
Cited by
Year
A longitudinal assessment of online privacy notice readability
GR Milne, MJ Culnan, H Greene
Journal of Public Policy & Marketing 25 (2), 238-249, 2006
2492006
The value of student created videos in the college classroom-an exploratory study in marketing and accounting
H Greene, C Crespi
International Journal of Arts & Sciences 5 (1), 273, 2012
1392012
Female consumers: Decision-making in brand-driven retail
E Granot, H Greene, TG Brashear
Journal of Business Research 63 (8), 801-808, 2010
982010
The impact of customer education on customer loyalty through service quality
M Suh, H Greene, B Israilov, T Rho
Services Marketing Quarterly 36 (3), 261-280, 2015
612015
Freshmen marketing: A first-year experience with experiential learning
H Greene
Marketing Education Review 21 (1), 79-88, 2011
612011
The role of friendship in relationship marketing, investigated in the retail service industries
J Ahn, J Ock, H Greene, T Rho
Services Marketing Quarterly 35 (3), 206-221, 2014
312014
Learning through student created, content videos
H Greene
International Journal of Arts & Sciences 7 (2), 469, 2014
282014
Relationship behavior between customers and service providers in demarketing situations: What makes customers try to improve their relationships?
M Suh, T Rho, H Greene
Journal of Database Marketing & Customer Strategy Management 19, 39-55, 2012
202012
A structural guide to interviewing as qualitative marketing research: The three interview series model
E Granot, H Greene
Marketing, technology and customer commitment in the new economy …, 2014
192014
The value of storytelling in the marketing curriculum
H Greene, K Koh, J Bonnici, J Chase
Journal of the Academy of Business Education 16, 111, 2015
182015
Enhancing segmentation systems
H Greene, S Greene
Journal of Targeting, Measurement and Analysis for Marketing 16, 298-311, 2008
182008
Customer loyalty the Disney way
K Lawrence, H Greene
International Journal of Arts & Sciences 13 (1), 83-94, 2020
112020
Assessing model performance: The Gini statistic and its standard error
HJ Greene, GR Milne
Journal of Database Marketing & Customer Strategy Management 17, 36-48, 2010
102010
Alternative data sources in targeted marketing: The value of exographics
H Greene, GR Milne
Journal of Targeting, Measurement and Analysis for Marketing 14, 33-46, 2005
102005
Experiential learning with direct response TV advertising
H Greene
Journal of Advertising Education 14 (1), 28-33, 2010
72010
Creativity in marketing: A new class
H Greene
International Journal of Arts & Sciences 12 (1), 233-242, 2019
32019
Green event marketing: The sustainable community event portfolio
K Koh, H Greene
Journal of Interdisciplinary Business Studies 2, 1-15, 2015
32015
Enhancing Students’ Segmentation Skills and Targeting Knowledge: Using the Gains Tables, Lift Charts and the Gini Coefficient
H Greene
Journal of Advertising Education 13 (1), 16-24, 2009
22009
A statistic for measuring response model performance: Determining the significance of the gains chart
HJ Greene
University of Massachusetts Amherst, 2005
22005
The value of personal learning environments in teaching: a case study in a social media marketing course
KP Chiang, H Greene
International Journal of Teaching and Case Studies 12 (3), 258-272, 2021
12021
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