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Michael C Peasley
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Can’t leave it at home? The effects of personal stress on burnout and salesperson performance
MC Peasley, B Hochstein, BP Britton, RV Srivastava, GT Stewart
Journal of Business Research 117, 58-70, 2020
992020
EEG-based measures versus panel ratings: Predicting social media-based behavioral response to Super Bowl ads
GD Deitz, MB Royne, MC Peasley, JT Coleman
Journal of Advertising Research 56 (2), 217-227, 2016
522016
Best practices in analytic network process studies
E Mu, O Cooper, M Peasley
expert systems with applications 159, 113536, 2020
442020
Processing contradictory CSR information: The influence of primacy and recency effects on the consumer-firm relationship
MC Peasley, PJ Woodroof, JT Coleman
Journal of Business Ethics 172, 275-289, 2021
262021
Charitable motivations: the role of prestige and identification
MC Peasley, JT Coleman, MB Royne
The Service Industries Journal 38 (5-6), 265-281, 2018
242018
The impact of adverse life events on salesperson relationships with customers
D Rangarajan, M Peasley, B Paesbrugghe, RV Srivastava, GT Stewart
Journal of Business & Industrial Marketing 36 (12), 2126–2138, 2021
112021
Demonstrating a lack of brand/cause effects on point of sale donations
JT Coleman, MC Peasley
Management & Marketing 10 (3), 226, 2016
112016
Nonprofit quality: What is it and why should nonprofits care?
PJ Woodroof, KM Howie, MC Peasley
Journal of Philanthropy and Marketing 26, 1-15, 2021
92021
How Neurological Measures Work In Advertising
GD Deitz, MB Royne, MC Peasley
Journal Of Advertising Research, 217-222, 2016
62016
A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set
MM Lastner, MC Peasley, MJ Pelletier
Journal of Business-to-Business Marketing 29 (3-4), 271-291, 2022
32022
Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements–An Extended Abstract
MC Peasley
32017
Leveraging Cause-Marketing as an Organizational Strategy: Exploring the Impact on Job Seekers—An Abstract
MC Peasley, JT Coleman, JA Narcum
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
32017
The early-tenure salesperson: sales effort and sales growth during the ramp-up period
MC Peasley, B Hochstein
Journal of Personal Selling & Sales Management, 1-18, 2024
2024
Wounding pride and infusing affect: the ambivalent emotional experience of checkout charity
JT Coleman, MC Peasley
Journal of Consumer Marketing 40 (6), 785-797, 2023
2023
National culture and the sharing economy
A Berndt, M Peasley
The Sharing Economy and the Tourism Industry: Perspectives, Opportunities …, 2022
2022
A Winning Sales Formula: Using Sales Manager Coaching to Maximize Salesperson Effectiveness
M Peasley
Journal of Selling 22 (1), 22-34, 2022
2022
Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement
RA VanMeter, MC Peasley, PJ Woodroof
2022
Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract
M Peasley, P Woodroof, JT Coleman
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Understanding Collaborative Consumption: A Three-Country Study: An Abstract
A Berndt, M Peasley
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019
2019
Intention to use Uber in developing markets: a case of South Africa and India
A Berndt, S Billore, M Peasley
9th EMAC Regional Conference, Prague, Czech Republic, September 12-14, 2018, 2018
2018
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Artikelen 1–20