| Can’t leave it at home? The effects of personal stress on burnout and salesperson performance MC Peasley, B Hochstein, BP Britton, RV Srivastava, GT Stewart Journal of Business Research 117, 58-70, 2020 | 133 | 2020 |
| EEG-based measures versus panel ratings: Predicting social media-based behavioral response to Super Bowl ads GD Deitz, MB Royne, MC Peasley, JT Coleman Journal of Advertising Research 56 (2), 217-227, 2016 | 55 | 2016 |
| Best practices in analytic network process studies E Mu, O Cooper, M Peasley expert systems with applications 159, 113536, 2020 | 48 | 2020 |
| Processing contradictory CSR information: The influence of primacy and recency effects on the consumer-firm relationship MC Peasley, PJ Woodroof, JT Coleman Journal of Business Ethics 172, 275-289, 2021 | 37 | 2021 |
| Charitable motivations: the role of prestige and identification MC Peasley, JT Coleman, MB Royne The Service Industries Journal 38 (5-6), 265-281, 2018 | 25 | 2018 |
| Nonprofit quality: What is it and why should nonprofits care? PJ Woodroof, KM Howie, MC Peasley Journal of Philanthropy and Marketing 26, 1-15, 2021 | 16 | 2021 |
| The impact of adverse life events on salesperson relationships with customers D Rangarajan, M Peasley, B Paesbrugghe, RV Srivastava, GT Stewart Journal of Business & Industrial Marketing 36 (12), 2126–2138, 2021 | 13 | 2021 |
| Demonstrating a lack of brand/cause effects on point of sale donations JT Coleman, MC Peasley Management & Marketing 10 (3), 226, 2016 | 11 | 2016 |
| A Nuanced Analysis of Salesperson Grit: Exploring Perseverance, Consistency, and Mind-set MM Lastner, MC Peasley, MJ Pelletier Journal of Business-to-Business Marketing 29 (3-4), 271-291, 2022 | 5 | 2022 |
| How Neurological Measures Work In Advertising GD Deitz, MB Royne, MC Peasley Journal Of Advertising Research, 217-222, 2016 | 5 | 2016 |
| Evaluating the Impact of Customer-Based Brand Equity on Neurological Engagement of Advertisements–An Extended Abstract MC Peasley | 4 | 2017 |
| Leveraging cause-marketing as an organizational strategy: Exploring the impact on job seekers—An abstract MC Peasley, JT Coleman, JA Narcum Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
| The early-tenure salesperson: sales effort and sales growth during the ramp-up period MC Peasley, B Hochstein Journal of Personal Selling & Sales Management, 1-18, 2024 | 1 | 2024 |
| Managing Conflicting Stakeholder Interests: A Co-Branding Perspective for How Managers Can Mitigate Negative Shareholder Responses to Cause-Related Marketing MC Peasley, PJ Woodroof Journal of Nonprofit & Public Sector Marketing, 1-27, 2024 | | 2024 |
| Wounding pride and infusing affect: the ambivalent emotional experience of checkout charity JT Coleman, MC Peasley Journal of Consumer Marketing 40 (6), 785-797, 2023 | | 2023 |
| National culture and the sharing economy A Berndt, M Peasley The Sharing Economy and the Tourism Industry: Perspectives, Opportunities …, 2022 | | 2022 |
| A Winning Sales Formula: Using Sales Manager Coaching to Maximize Salesperson Effectiveness M Peasley Journal of Selling 22 (1), 22-34, 2022 | | 2022 |
| Spending All Your Money on Me: Influencer Marketing’s Impact on Engagement RA VanMeter, MC Peasley, PJ Woodroof | | 2022 |
| Examining Primacy and Recency Effects in Hypocritical CSR News: An Abstract M Peasley, P Woodroof, JT Coleman Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | | 2020 |
| Understanding Collaborative Consumption: A Three-Country Study: An Abstract A Berndt, M Peasley Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | | 2019 |
Josh ColemanAssistant Professor of MarketingGeverifieerd e-mailadres voor missouristate.edu
