Joaquin Aldas-Manzano
Joaquin Aldas-Manzano
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Análisis multivariante aplicado
E Uriel, JA Manzano
Paraninfo 76, 270-271, 2002
The role of consumer innovativeness and perceived risk in online banking usage
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
International Journal of Bank Marketing 27 (1), 53-75, 2009
Exploring individual personality factors as drivers of M‐shopping acceptance
J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas
Industrial Management & Data Systems 109 (6), 739-757, 2009
Influence of online shopping information dependency and innovativeness on internet shopping adoption
E Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐Blas
Online Information Review 32 (5), 648-667, 2008
A scale for measuring consumer perceptions of corporate social responsibility following the sustainable development paradigm
A Alvarado-Herrera, E Bigne, J Aldas-Manzano, R Curras-Perez
Journal of Business Ethics 140, 243-262, 2017
Análisis multivariante aplicado con R
J Aldas Manzano, E Uriel Jimenez
Ediciones Paraninfo, SA, 2017
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management, 2005
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre
The Service Industries Journal 31 (7), 1165-1190, 2011
Dual nature of cause‐brand fit: Influence on corporate social responsibility consumer perception
E Bigné, R Currás‐Pérez, J Aldás‐Manzano
European Journal of Marketing 46 (3/4), 575-594, 2012
Key drivers of internet banking services use
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review 33 (4), 672-695, 2009
The effect of personal involvement on the decision to buy store brands
S Miquel, EM Caplliure, J Aldas‐Manzano
Journal of Product & Brand Management 11 (1), 6-18, 2002
Key factors of teenagers' mobile advertising acceptance
J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano
Industrial management & data systems 113 (5), 732-749, 2013
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
Individual performance in turbulent environments: The role of organizational learning capability and employee flexibility
J Camps, V Oltra, J Aldás‐Manzano, G Buenaventura‐Vera, ...
Human resource management 55 (3), 363-383, 2016
Drivers and barriers to online airline ticket purchasing
C Ruiz-Mafe, S Sanz-Blas, J Aldas-Manzano
Journal of Air Transport Management 15 (6), 294-298, 2009
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58, 379-390, 2008
Product placement in video games: the effect of brand familiarity and repetition on consumers’ memory
J Martí-Parreño, J Bermejo-Berros, J Aldás-Manzano
Journal of Interactive Marketing 38 (1), 55-63, 2017
La publicidad actual: retos y oportunidades
J Martí Parreño, Y Cabrera García-Ochoa, J Aldás Manzano
Factors contributing brand attitude in advergames: Entertainment and irritation
J Martí-Parreño, J Aldas-Manzano, R Currás-Pérez, I Sanchez-Garcia
Journal of Brand Management 20, 374-388, 2013
Residents' attitude as determinant of tourism sustainability: The case of Trujillo
MFB López, NR Virto, JA Manzano, JGM Miranda
Journal of Hospitality and Tourism Management 35, 36-45, 2018
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