| Consumers’ value co-creation in sharing economy: The role of social support, consumers’ ethical perceptions and relationship quality W Nadeem, M Juntunen, F Shirazi, N Hajli Technological Forecasting and Social Change 151, 119786, 2020 | 256 | 2020 |
| Corporate brand equity and loyalty in B2B markets: A study among logistics service purchasers M Juntunen, J Juntunen, J Juga Journal of Brand Management 18, 300-311, 2011 | 148 | 2011 |
| The role of ethical perceptions in consumers’ participation and value co-creation on sharing economy platforms W Nadeem, M Juntunen, N Hajli, M Tajvidi Journal of Business Ethics 169, 421-441, 2021 | 116 | 2021 |
| Corporate brand building in different stages of small business growth M Juntunen, S Saraniemi, M Halttu, J Tähtinen Journal of Brand Management 18 (2), 115-133, 2010 | 116 | 2010 |
| B2B brands on Twitter: Engaging users with a varying combination of social media content objectives, strategies, and tactics M Juntunen, E Ismagilova, EL Oikarinen Industrial Marketing Management 89, 630-641, 2020 | 106 | 2020 |
| Branding-does it even exist among SMEs M Ahonen Proceedings of the 16th Nordic Conference on Small Business Research 202, 2008 | 95 | 2008 |
| A narrative literature review process for an academic business research thesis M Juntunen, M Lehenkari Studies in Higher Education 46 (2), 330-342, 2021 | 84 | 2021 |
| Co‐creating corporate brands in start‐ups M Juntunen Marketing Intelligence & Planning 30 (2), 230-249, 2012 | 71 | 2012 |
| Destination branding from corporate branding perspective S Saraniemi, M Ahonen Proceedings of the conference on corporate communication, 435-448, 2008 | 62 | 2008 |
| Corporate re-branding as a process in a professional health care organization M Juntunen, S Saraniemi, R Jussila The 5th Thought Leaders International Conference on Brand Management, Athens …, 2009 | 58* | 2009 |
| Corporate re-branding process: A preliminary theoretical framework M Ahonen Proceedings of the Conference on Corporate Communication, 31-38, 2008 | 53 | 2008 |
| Consumer segments in social commerce: A latent class approach W Nadeem, M Juntunen, J Juntunen Journal of Consumer Behaviour 16 (3), 279-292, 2017 | 49 | 2017 |
| Investigating brand equity of third-party service providers D Grant, J Juntunen, J Juga, M Juntunen Journal of Services Marketing 28 (3), 214-222, 2014 | 36 | 2014 |
| Co‐creating nonprofit brand equity M Juntunen, J Juntunen, V Autere International Journal of Nonprofit and Voluntary Sector Marketing 18 (2 …, 2013 | 34 | 2013 |
| Impact of Service Quality, Image and Relational Aspects on Satisfaction and Loyalty in Logistics Outsourcing Relationships J Juga, J Juntunen, M Juntunen Proceedings of the 17th Annual EurOMA Conference, 2010 | 33 | 2010 |
| Interpretative narrative process research approach to corporate renaming M Juntunen Qualitative Market Research: An International Journal 17 (2), 112-127, 2014 | 32 | 2014 |
| Firms' capability portfolios throughout international expansion: a latent class approach L Haapanen, M Juntunen, J Juntunen Journal of Business Research 69 (12), 5578-5586, 2016 | 31 | 2016 |
| Clarifying the stage of corporate branding research (1996-2007): a literature review and a classification M Ahonen Proceedings of the Australian & New Zealand Marketing Academy Conference …, 2008 | 27 | 2008 |
| Latent classes of service quality, logistics costs and loyalty J Juntunen, M Juntunen, J Juga International Journal of Logistics Research and Applications 18 (5), 442-458, 2015 | 19 | 2015 |
| Outsourcing strategies of the security sector through acquisition procedures J Juntunen, M Juntunen, V Autere International Journal of Physical Distribution & Logistics Management 42 (10 …, 2012 | 18 | 2012 |
Jouni JuntunenDocent, Senior research fellow, University of Oulu, Oulu Business SchoolVerified email at oulu.fi
