| Less is more: Online consumer ratings' format affects purchase intentions and processing A Kostyk, M Niculescu, JM Leonhardt Journal of Consumer Behaviour 16 (5), 434-441, 2017 | 36 | 2017 |
| Simpler online ratings formats increase consumer trust A Kostyk, JM Leonhardt, M Niculescu Journal of Research in Interactive Marketing 11 (2), 131-141, 2017 | 28 | 2017 |
| Perfect social media image posts: Symmetry and contrast influence consumer response A Kostyk, BA Huhmann European Journal of Marketing 55 (6), 1747-1779, 2021 | 27 | 2021 |
| Processing fluency scale development for consumer research A Kostyk, JM Leonhardt, M Niculescu International Journal of Market Research 63 (3), 353-367, 2021 | 25 | 2021 |
| VR in customer-centered marketing: Purpose-driven design A Kostyk, J Sheng Business Horizons 66 (2), 225-236, 2023 | 19 | 2023 |
| The (im) precision of scholarly consumer behavior research D Trafimow, MR Hyman, A Kostyk Journal of Business Research 114, 93-101, 2020 | 19 | 2020 |
| The harmful effect of null hypothesis significance testing on marketing research: An example D Trafimow, MR Hyman, A Kostyk, C Wang, T Wang Journal of Business Research 125, 39-44, 2021 | 16 | 2021 |
| Using surveytainment to counter declining survey data quality A Kostyk, W Zhou, MR Hyman Journal of Business Research 95, 211-219, 2019 | 15 | 2019 |
| A macromarketing prescription for Covid-19: Solidarity and care ethics HA Shabbir, MR Hyman, A Kostyk Journal of Macromarketing 41 (2), 181-193, 2021 | 13 | 2021 |
| Guest editorial: A prospectus on marketing futurology MR Hyman, A Kostyk European Journal of Marketing 53 (8), 1485-1503, 2019 | 9 | 2019 |
| Novel approaches for improving data quality from self-administered questionnaires MR Hyman, A Kostyk, W Zhou, L Paas International Journal of Market Research 61 (5), 552-555, 2019 | 8 | 2019 |
| Disruptive events and associated discontinuities: A macromarketing prescription MR Hyman, A Kostyk, HA Shabbir Journal of Macromarketing 41 (3), 441-448, 2021 | 6 | 2021 |
| Are structural equation models theories and does it matter? D Trafimow, MR Hyman, A Kostyk Journal of Global Scholars of Marketing Science 33 (2), 248-263, 2023 | 5 | 2023 |
| True consumer autonomy: a formalization and implications MR Hyman, A Kostyk, D Trafimow Journal of Business Ethics 183 (3), 841-863, 2023 | 5 | 2023 |
| Securing higher-quality data from self-administered questionnaires A Kostyk, W Zhou, MR Hyman, L Paas International Journal of Market Research 63 (6), 685-692, 2021 | 5 | 2021 |
| A Solidarity–Care Ethics and Human Flourishing Approach to the COVID-19 Pandemic: A UK Perspective HA Shabbir, MR Hyman, A Kostyk Community, Economy and COVID-19: Lessons from Multi-Country Analyses of a …, 2022 | 4 | 2022 |
| Gain-probability diagrams in consumer research D Trafimow, MR Hyman, A Kostyk, Z Wang, T Tong, T Wang, C Wang International Journal of Market Research 64 (4), 470-483, 2022 | 4 | 2022 |
| Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses K Cowan, S Ketron, A Kostyk, K Kristofferson Journal of Retailing 99 (3), 385-399, 2023 | 3 | 2023 |
| Enhancing predictive power by unamalgamating multi-item scales. D Trafimow, MR Hyman, A Kostyk Psychological Methods, 2023 | 3 | 2023 |
| The Reality of Virtuality: Harness the Power of Virtual Reality to Connect with Consumers K Cowan, S Ketron, A Kostyk De Gruyter, 2023 | 2 | 2023 |
Michael R. HymanPresident, Institute for Marketing Futurology and PhilosophyVerified email at nmsu.edu
