| Measurement of online review helpfulness: A formative measure development and validation R Kashyap, A Kesharwani, A Ponnam Electronic Commerce Research 23 (4), 2183-2216, 2023 | 14 | 2023 |
| IOT in marketing: Current applications and future opportunities R Dwesar, R Kashyap Internet of things and its applications, 539-553, 2022 | 4 | 2022 |
| Gen Z and Green Purchase Intention R Saran, R Kashyap, S Singh Academy of Marketing Studies Journal 27 (5), 2023 | 3 | 2023 |
| Artificial Intelligence in Marketing R Kashyap, R Dwesar Artificial Intelligence and Machine Learning in Business Management, 1-14, 2021 | 2 | 2021 |
| Conceptualising a formative model for online review helpfulness: Proposal R Kashyap, A Ponnam The Marketing Review 19 (1-2), 107-125, 2019 | 2 | 2019 |
| Psychometric Index Development of Online Review Helpfulness in Ecommerce Websites An Emerging Market Perspective R Kashyap Hyderabad, 0 | 1 | |
| Strategic planning process at Byju’s D Sahoo, R Kashyap, M Agarwal Emerald Emerging Markets Case Studies 13 (4), 1-41, 2023 | | 2023 |
| Role of E-Satisfaction and E− Loyalty on Willingness to Pay: The Moderating Role of Alternative Attractiveness during Pandemic in the Context of E-Retailing S Singh, R Kashyap, R Saran Academy of Marketing Studies Journal 27 (6), 2023 | | 2023 |
| The Effect of Food Involvement and Food Addiction on Food Neophobia R Kashyap, P Abhilash IndianJournals. com 3 (1), 13-20, 2016 | | 2016 |
Abhilash PonnamAssociate Professor, Narsee Monjee Institute of Management Studies (NMIMS), HyderabadGeverifieerd e-mailadres voor nmims.edu
