| Examining determinants of cross buying behaviour in retail banking B Tung, J Carlson International Journal of Quality & Reliability Management 32 (8), 863-880, 2015 | 36 | 2015 |
| Modeling a formative measure of relationship quality and its effects: Evidence from the Hong Kong retail banking industry B Tung, J Carlson Services Marketing Quarterly 34 (2), 139-158, 2013 | 35 | 2013 |
| The importance of reward and recognition system in the leadership of virtual project teams: a qualitative research for the financial services sector PK Ng, B Tung Journal of transnational management 23 (4), 198-214, 2018 | 25 | 2018 |
| Impact of COVID-19 on lifestyle and financial behaviour: The implications to research in financial vulnerability N Ma, YW Siu, TS Cheong, B Tung Frontiers in Psychology 13, 1073017, 2022 | 8 | 2022 |
| Examining the interrelationships of relationship quality, customer loyalty and cross buying behaviour in the Hong Kong retail banking industry J Carlson, B Tung Australia and New Zealand Marketing Academy Conference, 28-30, 2011 | 5 | 2011 |
| A pilot study examining the perceived effectiveness of financial education in high school and the effect on personal financial behavior of the young generation B Tung Journal of Advances in Humanities and Social Sciences 5 (2), 54-65, 2019 | 1 | 2019 |
| The Characteristics of the Financially Vulnerable Groups Impacted by COVID-19 and Other Factors G Zhao, TS Cheong, B Tung, YW Siu Sustainability 15 (10), 8163, 2023 | | 2023 |
| Examining the effect of relationship quality in the Hong Kong retail banking sector B Tung, J Carlson University of Newcastle, 2010 | | 2010 |
