| Efficacy of computer technology-based HIV prevention interventions: a meta-analysis SM Noar, HG Black, LB Pierce Aids 23 (1), 107-115, 2009 | 491 | 2009 |
| A storytelling perspective on online customer reviews reporting service failure and recovery HG Black, SW Kelley Journal of Travel & Tourism Marketing 26 (2), 169-179, 2009 | 211 | 2009 |
| Transformative service networks: cocreated value as well-being HG Black, AS Gallan The Service Industries Journal 35 (15-16), 826-845, 2015 | 149 | 2015 |
| Brand community integration and satisfaction with social media sites: a comparative study M Clark, HG Black, K Judson Journal of Research in Interactive Marketing 11 (1), 39-55, 2017 | 119 | 2017 |
| Can computer-mediated interventions change theoretical mediators of safer sex? A meta-analysis SM Noar, LB Pierce, HG Black Human Communication Research 36 (3), 261-297, 2010 | 117 | 2010 |
| Half full or half empty: The role of optimism in boundary-spanning positions JL Crosno, SB Rinaldo, HG Black, SW Kelley Journal of Service Research 11 (3), 295-309, 2009 | 89 | 2009 |
| The dark side of technology: examining the impact of technology overload on salespeople D Delpechitre, HG Black, J Farrish Journal of Business & Industrial Marketing 34 (2), 317-337, 2019 | 83 | 2019 |
| Service characteristics’ impact on key service quality relationships: a meta-analysis H G. Black, C Y. Childers, L H. Vincent Journal of Services Marketing 28 (4), 276-291, 2014 | 75 | 2014 |
| Customers helping customers: payoffs for linking customers HG Black, LH Vincent, SJ Skinner Journal of Services Marketing 28 (5), 391-401, 2011 | 40 | 2011 |
| The relationship between eudaimonic well-being and social well-being with millennials SA Taylor, HG Black, LAN Donovan, C Ishida, K Judson Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2014 | 16 | 2014 |
| Promoting customer engagement in service settings through identification HG Black, V Jeseo, LH Vincent Journal of Services Marketing 35 (4), 473-486, 2021 | 11 | 2021 |
| From student to professional: teaching professionalism in the marketing classroom HG Black, R Dingus, A Milovic Marketing Education Review 31 (1), 41-52, 2021 | 10 | 2021 |
| Choose your words carefully: An exercise to introduce artificial intelligence to the marketing classroom using tone analysis R Dingus, HG Black Marketing Education Review 31 (2), 64-69, 2021 | 7 | 2021 |
| LET’S GET PERSONAL: USING SWOT AND FAB AS THE FOUNDATION TO DEVELOP STUDENTS’PERSONAL BRANDS R Dingus, HG Black, SH Dahlquist Marketing Education Review 32 (2), 155-162, 2022 | 3 | 2022 |
| Social involvement and social well-being in attainment of millennial flourishing SA Taylor, H Black, LAN Donovan, K Judson Journal of Happiness and Well-being 3 (2), 126-141, 2015 | 3 | 2015 |
| Medical errors: extreme service failures and recoveries HG Black, EA Goad, JS Attaway International Journal of Pharmaceutical and Healthcare Marketing 12 (1), 15-24, 2018 | 2 | 2018 |
| SOCIAL MEDIA AND ATHLETICS IN HIGHER EDUCATION. HG Black, KM Judson, JM Beggs International Journal of Sport Management 17 (3), 2016 | 2 | 2016 |
| The Use of Social Media to Make Personnel Decisions in Education. TS Davis, HG Black International Journal for Business Education 156, 66-79, 2016 | 2 | 2016 |
| Customers helping customers: Payoffs for linking customers in service settings HG Black, LH Vincent, SJ Skinner Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| A foot in the door: A customizable networking project HG Black, A Milovic, R Dingus Marketing Education Review 33 (2), 130-135, 2023 | 1 | 2023 |
Seth M. NoarParker Distinguished Professor, Hussman School of Journalism and MediaVerified email at unc.edu
