Nathalie Dens
Nathalie Dens
associate professor, University of Antwerp
Verified email at uantwerpen.be - Homepage
Title
Cited by
Cited by
Year
Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions
N Purnawirawan, P De Pelsmacker, N Dens
Journal of interactive marketing 26 (4), 244-255, 2012
2412012
A meta-analytic investigation of the role of valence in online reviews
N Purnawirawan, M Eisend, P De Pelsmacker, N Dens
Journal of Interactive Marketing 31, 17-27, 2015
1572015
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
N Dens, P De Pelsmacker
Journal of Brand Management 18 (1), 50-65, 2010
1272010
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
V Cauberghe, P De Pelsmacker, W Janssens, N Dens
Accident Analysis & Prevention 41 (2), 276-285, 2009
1082009
Do you like what you recognize?
N Dens, P De Pelsmacker, M Wouters, N Purnawirawan
Journal of Advertising 41 (3), 35-54, 2012
1022012
Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
1002015
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
N Dens, P De Pelsmacker
Marketing Letters 21 (2), 175-189, 2010
742010
Children’s responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge
Y Verhellen, C Oates, P De Pelsmacker, N Dens
Journal of Consumer Policy 37 (2), 235-255, 2014
732014
Attitudes toward the extension and parent brand in response to extension advertising
N Dens, P De Pelsmacker
Journal of Business Research 63 (11), 1237-1244, 2010
642010
Consumer responses to brands placed in youtube movies: The effect of prominence and endorser expertise
Y Verhellen, N Dens, P De Pelsmacker
Journal of Electronic Commerce Research 14 (4), 287-303, 2013
612013
Balance and sequence in online reviews: The wrap effect
N Purnawirawan, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 17 (2), 71-98, 2012
592012
Balance and sequence in online reviews: The wrap effect
Purnawirawan, Nathalia, P De Pelsmacker, N Dens
9th International Conference on Research in Advertising (ICORIA), Madrid, Spain, 2010
592010
Exploring consumer reactions to incongruent mild disgust appeals
N Dens, P De Pelsmacker, W Janssens
Journal of marketing communications 14 (4), 249-269, 2008
492008
How advertising strategy affects brand and USP recall for new brands and extensions
N Dens, P De Pelsmacker
International Journal of Advertising 29 (2), 165-194, 2010
482010
Effects of scarcely dressed models in advertising on body esteem for Belgian men and women
N Dens, P De Pelsmacker, W Janssens
Sex Roles 60 (5-6), 366-378, 2009
482009
A longitudinal content analysis of gender role portrayal in Belgian television advertising
Y Verhellen, N Dens, P de Pelsmacker
Journal of Marketing Communications 22 (2), 170-188, 2016
432016
“We (b) care”: how review set balance moderates the appropriate response strategy to negative online reviews
N Dens, P De Pelsmacker, N Purnawirawan
Journal of Service Management 26 (3), 2015
422015
Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
N Dens, P De Pelsmacker, L Eagle
Young Consumers, 2007
412007
Which cues cause consumers to perceive brands as more global? A conjoint analysis
S De Meulenaer, N Dens, P De Pelsmacker
International Marketing Review, 2015
332015
Do I know you? How brand familiarity and perceived fit affect consumers’ attitudes towards brands placed in movies
Y Verhellen, N Dens, P De Pelsmacker
Marketing Letters 27 (3), 461-471, 2016
292016
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