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Nathalie Dens
Nathalie Dens
Professor of marketing, University of Antwerp
Adresse e-mail validée de uantwerpen.be - Page d'accueil
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Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions
N Purnawirawan, P De Pelsmacker, N Dens
Journal of interactive marketing 26 (4), 244-255, 2012
4782012
A meta-analytic investigation of the role of valence in online reviews
N Purnawirawan, M Eisend, P De Pelsmacker, N Dens
Journal of Interactive Marketing 31 (1), 17-27, 2015
3792015
Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
2702015
Consumer response to different advertising appeals for new products: The moderating influence of branding strategy and product category involvement
N Dens, P De Pelsmacker
Journal of Brand Management 18, 50-65, 2010
2062010
Motivations to use different social media types and their impact on consumers’ online brand-related activities (COBRAs)
C Buzeta, P De Pelsmacker, N Dens
Journal of Interactive Marketing 52 (1), 79-98, 2020
1822020
Fear, threat and efficacy in threat appeals: Message involvement as a key mediator to message acceptance
V Cauberghe, P De Pelsmacker, W Janssens, N Dens
Accident Analysis & Prevention 41 (2), 276-285, 2009
1632009
Do you like what you recognize?
N Dens, P De Pelsmacker, M Wouters, N Purnawirawan
Journal of Advertising 41 (3), 35-54, 2012
1442012
Children’s responses to traditional versus hybrid advertising formats: The moderating role of persuasion knowledge
Y Verhellen, C Oates, P De Pelsmacker, N Dens
Journal of Consumer Policy 37, 235-255, 2014
1242014
Consumer responses to brands placed in Youtube movies: the effect of prominence and celebrity endorser expertise
Y Verhellen, N Dens, P De Pelsmacker
Journal of electronic commerce research.-Long Beach, Calif.,[200-], currens …, 2013
1092013
A longitudinal content analysis of gender role portrayal in Belgian television advertising
Y Verhellen, N Dens, P De Pelsmacker
Journal of Marketing Communications 22 (2), 170-188, 2016
942016
Power distance, uncertainty avoidance, and the effects of source credibility on health risk message compliance
S De Meulenaer, P De Pelsmacker, N Dens
Health communication 33 (3), 291-298, 2018
912018
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
N Dens, P De Pelsmacker
Marketing Letters 21, 175-189, 2010
892010
“We (b) care”: how review set balance moderates the appropriate response strategy to negative online reviews
N Dens, P De Pelsmacker, N Purnawirawan
Journal of Service Management 26 (3), 2015
882015
Balance and sequence in online reviews: The wrap effect
N Purnawirawan, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 17 (2), 71-98, 2012
872012
Exploring consumer reactions to incongruent mild disgust appeals
N Dens, P De Pelsmacker, W Janssens
Journal of marketing communications 14 (4), 249-269, 2008
872008
Attitudes toward the extension and parent brand in response to extension advertising
N Dens, P De Pelsmacker
Journal of Business Research 63 (11), 1237-1244, 2010
852010
Personalized advertisements with integration of names and photographs: An eye-tracking experiment
J Pfiffelmann, N Dens, S Soulez
Journal of Business Research 111, 196-207, 2020
832020
Which cues cause consumers to perceive brands as more global? A conjoint analysis
S De Meulenaer, N Dens, P De Pelsmacker
International Marketing Review 32 (6), 606-626, 2015
692015
Have no fear: How individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
S De Meulenaer, P De Pelsmacker, N Dens
Journal of Advertising 44 (2), 114-125, 2015
692015
The impact of text valence, star rating and rated usefulness in online reviews
P De Pelsmacker, N Dens, A Kolomiiets
International Journal of Advertising 37 (3), 340-359, 2018
672018
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