| Disentangling location-based advertising: The effects of location congruency and medium type on consumers' ad attention and brand choice PE Ketelaar, SF Bernritter, J van't Riet, AE Hühn, TJ van Woudenberg, ... International Journal of Advertising 36 (2), 356-367, 2017 | 79 | 2017 |
| Does location congruence matter? A field study on the effects of location-based advertising on perceived ad intrusiveness, relevance & value AE Hühn, VJ Khan, P Ketelaar, J van't Riet, R Konig, E Rozendaal, ... Computers in Human Behavior 73, 659-668, 2017 | 72 | 2017 |
| “Opening” location-based mobile ads: How openness and location congruency of location-based ads weaken negative effects of intrusiveness on brand choice PE Ketelaar, SF Bernritter, TJ van Woudenberg, E Rozendaal, RP Konig, ... Journal of Business Research 91, 277-285, 2018 | 65 | 2018 |
| Investigating the effects of location-based advertising in the supermarket: does goal congruence trump location congruence? J van't Riet, AE Hühn, P Ketelaar, VJ Khan, R Konig, E Rozendaal, ... Journal of Interactive Advertising 16 (1), 31-43, 2016 | 56 | 2016 |
| On the use of virtual environments for the evaluation of location-based applications AE Hühn, VJ Khan, A Lucero, P Ketelaar Proceedings of the SIGCHI conference on human factors in computing systems …, 2012 | 25 | 2012 |
| Ad intrusiveness of location-based advertising–A virtual reconstruction AE Hühn, P Ketelaar, VJ Khan, A Lucero, M Gisbergen, H Bouwknegt Advances in Advertising Research (Vol. III) Current Insights and Future …, 2012 | 7 | 2012 |
| Mobile equals location equals effect-The effect of location of perceived intrusiveness of mobile ads AE Hühn, V Khan, M Gisbergen, K Nuijten, P Ketelaar Proceedings of ESOMAR. Amsterdam: WARC, 2011 | 5* | 2011 |
| I localize, I advertise and I create effect? A study on the Perceived Ad Intrusiveness of Location Based Advertising within a virtual supermarket AE Huhn, P Ketelaar, VJ Khan, K Nuijten, M van Gisbergen Tijdschrift Voor Communicatiewetenschap 39 (4), 21-+, 2011 | 3 | 2011 |
| Ik lokaliseer, ik adverteer en ik boek effect? Een studie naar de perceived ad intrusiveness van location based advertising in een virtuele supermarkt AE Hühn, PE Ketelaar, VJ Khan, CM Nuijten, MS Van Gisbergen | 3 | 2011 |
| The effect of location on perceived intrusiveness of mobile advertisements AE Hühn, VJ Khan, K Nuijten, M van Gisbergen, A Lucero, P Ketelaar ICORIA 2011, 2011 | 1 | 2011 |
| Location-Based Ads and Exposure to Health and Risk Messages J van't Riet, J Spook, PE Ketelaar, A Hühn Oxford Research Encyclopedia of Communication, 2017 | | 2017 |
| Location-based advertising in context: the effects of location-congruency, goal relevance & medium type AE Hühn | | 2016 |
| Message design matters: the effectiveness of location congruency and openness in smartphone ads P Ketelaar, L Janssen, MS Van Gisbergen, AE Hühn, J van Woudenberg, ... Communicating With Power. The 66th Annual Conference of the International …, 2016 | | 2016 |
| Disentangling location based mobile advertising: the effects of location congruence and type of the medium on consumers' ad-recall and buying behaviour S Bernritter, P Ketelaar, TJ van Woudenberg, J Vantriet, A Huhn, ... Conference papers: International Communication Association: annual meeting 2015, 2015 | | 2015 |
| Exploring the use of hybrid simulations for studying the user experience of mobile location-based advertising applications AE Hühn, JV Khan Pervasive 2012, 10th International Conference on Pervasive Computing, 19-06-2012, 2012 | | 2012 |
| The effect of location on perceived intrusiveness of mobile ads AE Hühn, JV Khan, PE Ketelaar, K Nuijten, M van Gisbergen conference; CHI Sparks; 23 June 2011, Arnhem, The Netherlands, 2011 | | 2011 |
| Mobile= location= effect: The effect of location of perceived intrusiveness of mobile ads MS Van Gisbergen, VJ Khan, PE Ketelaar, AE Huhn | | 2011 |
| The effect of location on perceived intrusiveness of mobile ads JV Khan, AE Hühn, P Ketelaar, CM Nuijten, MS Van Gisbergen, A Lucero Etmaal voor de Communicatiewetenschap, 2011 | | 2011 |
| Onderzoek Location Based Marketing: Mobile= location= effect MS van Gisbergen, AE Huhn, VJ Khan, PE Ketelaar | | 2011 |
| vjkhan. com AE Hühn, VJ Khan, A Lucero, P Ketelaar BMC Public Health 11, 589, 2011 | | 2011 |
