Jari Salo

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Heikki KarjaluotoProfessor of Marketing, University of JyväskyläVerified email at jyu.fi
Tuula LehtimäkiUniversity of OuluVerified email at oulu.fi
Henri SimulaAalto UniversityVerified email at aalto.fi
Matti LeppäniemiResearch Coordinator, Jyväskylä University School of Business and EconomicsVerified email at jyu.fi
Daniela AndreiniAssociate ProfessorVerified email at unibg.it
Teck Ming TanOulu Business School, University of OuluVerified email at oulu.fi
Timo KoivumäkiMartti Ahtisaari Institute, Oulu Business SchoolVerified email at oulu.fi
Giuseppe PedelientoDepartment of Management, University of BergamoVerified email at unibg.it
Tommi LaukkanenVice Dean, Professor of Marketing, University of Eastern FinlandVerified email at uef.fi
Ilkka OjansivuUniversity of OuluVerified email at oulu.fi
Amandeep Dhir PhD D.Sc M.ScProfessor, University of Agder Norway; NHS, UiS, Norway; North-West University South AfricaVerified email at uia.no
Mara BergamaschiFull Professor, Bergamo UniversityVerified email at unibg.it
Waqar NadeemGoodman School of Business, Brock University, Canada.Verified email at brocku.ca
Helen CrippsEdith Cowan UniversityVerified email at ecu.edu.au
Jaana TähtinenProfessor of Marketing, University of Turku, School of Economics, PoriVerified email at utu.fi
Ismaila Temitayo SanusiEarly Stage Researcher, School of Computing, University of Eastern FinlandVerified email at uef.fi
Sunday Adewale OlaleyePost Doctoral Researcher, University of Oulu, Finland and Visiting Professor at UDLAP, MexicoVerified email at oulu.fi
Jouni JuntunenProfessor of Automotive Business, University of Oulu, Oulu Business SchoolVerified email at oulu.fi
Kimmo AlajoutsijärviUniversity of AgderVerified email at jyu.fi
Antti SihvonenUniversity of JyväskyläVerified email at jyu.fi

Jari Salo

Professor of Marketing

Verified email at helsinki.fi

Digital marketing


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
A conceptual model of trust in the online environment J Salo, H Karjaluoto Online Information Review, 2007	364	2007
Factors affecting consumer choice of mobile phones: Two studies from Finland H Karjaluoto, J Karvonen, M Kesti, T Koivumäki, M Manninen, J Pakola, ... Journal of Euromarketing 14 (3), 59-82, 2005	260	2005
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers W Nadeem, D Andreini, J Salo, T Laukkanen International Journal of Information Management 35 (4), 432-442, 2015	200	2015
Teenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel M Mäntymäki, J Salo Computers in Human Behavior 27 (6), 2088-2097, 2011	164	2011
Mobile customer relationship management: underlying issues and challenges J Sinisalo, J Salo, H Karjaluoto, M Leppäniemi Business Process Management Journal, 2007	132	2007
The success factors of mobile advertising value chain J Salo E-Business Review 4 (1), 93-97, 2004	125	2004
Brand and product attachment in an industrial context: The effects on brand loyalty G Pedeliento, D Andreini, M Bergamaschi, J Salo Industrial Marketing Management 53, 194-206, 2016	120	2016
Social media research in the industrial marketing field: Review of literature and future research directions J Salo Industrial Marketing Management 66, 115-129, 2017	118	2017
Setting the future of digital and social media marketing research: Perspectives and research propositions YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ... International Journal of Information Management 59, 102168, 2021	95	2021
Purchasing behavior in social virtual worlds: An examination of Habbo Hotel M Mäntymäki, J Salo International Journal of Information Management 33 (2), 282-290, 2013	95	2013
Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption M Mäntymäki, J Salo International Journal of Information Management 35 (1), 124-134, 2015	91	2015
Retailer use of permission-based mobile advertising J Salo, J Tähtinen Advances in Electronic Marketing, 139-156, 2005	83	2005
Managing greenness in technology marketing H Simula, T Lehtimäki, J Salo Journal of Systems and Information Technology 11 (4), 331, 2009	79	2009
Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap T Lehtimäki, H Simula, J Salo Industrial Marketing Management 38 (2), 228-236, 2009	76	2009
Uuden B2B-tuotteen menestyksekäs kaupallistaminen H Simula, T Lehtimäki, J Salo, P Malinen Teknologiainfo Teknova, 2010	64	2010
Harnessing web 2.0 for business to business marketing-Literature review and an empirical perspective from Finland T Lehtimäki, J Salo, H Hiltula, M Lankinen Faculty of Economics and Business Administration 29 (2009), 76, 2009	61	2009
Intentionally developed business network for mobile marketing: a case study from Finland J Salo, J Sinisalo, H Karjaluoto Journal of Business & Industrial Marketing, 2008	60	2008
Special Features of Mobile Advertising and their Utilization J Tähtinen, J Salo Proceedings (CD-ROM) of the 33rd European Marketing Academy (EMAC …, 2004	57*	2004
The use of social media for artist marketing: Music industry perspectives and consumer motivations J Salo, M Lankinen, M Mäntymäki International Journal on Media Management 15 (1), 23-41, 2013	56	2013
Individual differences in private banking: Empirical evidence from Finland H Karjaluoto, T Koivumaki, J Salo 36th Annual Hawaii International Conference on System Sciences, 2003 …, 2003	56	2003

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