Jari Salo
Jari Salo
Professor of Marketing
Verified email at helsinki.fi
Cited by
Cited by
A conceptual model of trust in the online environment
J Salo, H Karjaluoto
Online Information Review, 2007
Factors affecting consumer choice of mobile phones: Two studies from Finland
H Karjaluoto, J Karvonen, M Kesti, T Koivumäki, M Manninen, J Pakola, ...
Journal of Euromarketing 14 (3), 59-82, 2005
Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers
W Nadeem, D Andreini, J Salo, T Laukkanen
International Journal of Information Management 35 (4), 432-442, 2015
Teenagers in social virtual worlds: Continuous use and purchasing behavior in Habbo Hotel
M Mäntymäki, J Salo
Computers in Human Behavior 27 (6), 2088-2097, 2011
Mobile customer relationship management: underlying issues and challenges
J Sinisalo, J Salo, H Karjaluoto, M Leppäniemi
Business Process Management Journal, 2007
The success factors of mobile advertising value chain
J Salo
E-Business Review 4 (1), 93-97, 2004
Brand and product attachment in an industrial context: The effects on brand loyalty
G Pedeliento, D Andreini, M Bergamaschi, J Salo
Industrial Marketing Management 53, 194-206, 2016
Social media research in the industrial marketing field: Review of literature and future research directions
J Salo
Industrial Marketing Management 66, 115-129, 2017
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
Purchasing behavior in social virtual worlds: An examination of Habbo Hotel
M Mäntymäki, J Salo
International Journal of Information Management 33 (2), 282-290, 2013
Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption
M Mäntymäki, J Salo
International Journal of Information Management 35 (1), 124-134, 2015
Retailer use of permission-based mobile advertising
J Salo, J Tähtinen
Advances in Electronic Marketing, 139-156, 2005
Managing greenness in technology marketing
H Simula, T Lehtimäki, J Salo
Journal of Systems and Information Technology 11 (4), 331, 2009
Applying knowledge management to project marketing in a demanding technology transfer project: Convincing the industrial customer over the knowledge gap
T Lehtimäki, H Simula, J Salo
Industrial Marketing Management 38 (2), 228-236, 2009
Uuden B2B-tuotteen menestyksekäs kaupallistaminen
H Simula, T Lehtimäki, J Salo, P Malinen
Teknologiainfo Teknova, 2010
Harnessing web 2.0 for business to business marketing-Literature review and an empirical perspective from Finland
T Lehtimäki, J Salo, H Hiltula, M Lankinen
Faculty of Economics and Business Administration 29 (2009), 76, 2009
Intentionally developed business network for mobile marketing: a case study from Finland
J Salo, J Sinisalo, H Karjaluoto
Journal of Business & Industrial Marketing, 2008
Special Features of Mobile Advertising and their Utilization
J Tähtinen, J Salo
Proceedings (CD-ROM) of the 33rd European Marketing Academy (EMAC …, 2004
The use of social media for artist marketing: Music industry perspectives and consumer motivations
J Salo, M Lankinen, M Mäntymäki
International Journal on Media Management 15 (1), 23-41, 2013
Individual differences in private banking: Empirical evidence from Finland
H Karjaluoto, T Koivumaki, J Salo
36th Annual Hawaii International Conference on System Sciences, 2003 …, 2003
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