| For better or for worse? Valenced comparative frames and regulatory focus SP Jain, C Lindsey, N Agrawal, D Maheswaran Journal of Consumer Research 34 (1), 57-65, 2007 | 126 | 2007 |
| To buy or not to buy: Consumers’ demand response patterns for healthy versus unhealthy food D Talukdar, C Lindsey Journal of Marketing 77 (2), 124-138, 2013 | 114 | 2013 |
| Stock market response to regulatory reports of deceptive advertising: the moderating effect of omission bias and firm reputation MA Wiles, SP Jain, S Mishra, C Lindsey Marketing Science 29 (5), 828-845, 2010 | 73 | 2010 |
| The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies P Mathur, SP Jain, MH Hsieh, CD Lindsey, D Maheswaran Organizational Behavior and Human Decision Processes 122 (2), 141-151, 2013 | 45 | 2013 |
| Practice makes perfect? When does massed learning improve product usage proficiency? A Lakshmanan, CD Lindsey, HS Krishnan Journal of Consumer Research 37 (4), 599-613, 2010 | 45 | 2010 |
| Towards dimensionalizing warranty information: The role of consumer costs of warranty redemption SP Jain, RJ Slotegraaf, CD Lindsey Journal of Consumer Psychology 17 (1), 70-80, 2007 | 20 | 2007 |
| Intentional forgetting as a facilitator for recalling new product attributes. S Shapiro, C Lindsey, HS Krishnan Journal of Experimental Psychology: Applied 12 (4), 251, 2006 | 20 | 2006 |
| Perceived Variability, Category Size, and the Relative Effectiveness of “Leading Brand” Versus “Best in Class” Comparative Advertising Claims X Yang, S Jain, C Lindsey, F Kardes ACR North American Advances, 2007 | 11 | 2007 |
| Retrieval disruption in collaborative groups due to brand cues CD Lindsey, HS Krishnan Journal of Consumer Research 33 (4), 470-478, 2006 | 11 | 2006 |
| Contextual and Competitive Interference: Inhibition or Facilitation? A Kumar, A Besharat, CD Lindsey, S Krishnan Journal of advertising 43 (3), 228-243, 2014 | 5 | 2014 |
| Why Does Familiarity Affect Distance Judgments? the Discrepancy Attribution Hypothesis M Thomas, C Lindsey, A Lakshmanan ACR North American Advances, 2010 | 3 | 2010 |
| Effects of Matched and Mismatched Comparative Advertising Messages: the Moderating Role of Consumers’ Processing Focus X Yang, S Jain, C Lindsey, F Kardes ACR North American Advances, 2017 | | 2017 |
| Creativity in New Product Development; When Collectivistic Values Outperform Individualistic Values J Mun, CD Lindsey ACR North American Advances, 2013 | | 2013 |
| Omission Bias in the Marketplace: the Moderating Role of Experience on Consumer Trust Perceptions For Brands and Agents J Mun, M Wiles, CD Lindsey ACR North American Advances, 2013 | | 2013 |
| The Bad Side of Good: When More Experience Hurts Brands and Marketplace Agents J Mun, C Lindsey, M Wiles ACR North American Advances, 2012 | | 2012 |
| Regulatory Focus and Direct Comparative Ad Framing SP Jain, CD Lindsey, N Agrawal, D Maheswaran ACR North American Advances, 2007 | | 2007 |
| Antecedents of memory confidence for a delayed marketplace transaction CD Lindsey Indiana University, 2006 | | 2006 |
| Forthcoming in December 2010 J Berger, M Ward, JB Bayuk, C Janiszewski, RA Leboeuf, A Lakshmanan, ... | | |
