Follow
Paul Baines
Paul Baines
Professor of Political Marketing, University of Leicester
Verified email at le.ac.uk - Homepage
Title
Cited by
Cited by
Year
Marketing
P Baines, C Fill, P Rosengren, Sara and Antonetti
5212017
The political marketing planning process: improving image and message in strategic target areas
PR Baines, P Harris, BR Lewis
Marketing Intelligence & Planning, 2002
2042002
Public Relations: Contemporary issues and techniques
P Baines, J Egan, F Jefkins
Routledge, 2007
1802007
Strategy development in UK higher education: towards resource‐based competitive advantages
R Lynch*, P Baines
Journal of Higher Education Policy and Management 26 (2), 171-187, 2004
1802004
Essentials of Marketing
P Baines, C Fill, K Page
1482013
Essentials of marketing
P Baines, C Fill, K Page
Oxford University Press, 2013
1482013
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough
C Bailey, PR Baines, H Wilson, M Clark
Journal of Marketing Management 25 (3-4), 227-252, 2009
1472009
Marketing and political campaigning: mutually exclusive or exclusively mutual?
PR Baines, J Egan
Qualitative Market Research: An International Journal, 2001
1342001
Voter segmentation and candidate positioning
PR Baines
Handbook of political marketing, 403-414, 1999
1311999
Marketing
C Fill, P Kelly
Oxford University Press, 2008
124*2008
Contemporary strategic marketing
R Brennan, P Baines, P Garneau
Bloomsbury Publishing, 2007
1082007
Market segmentation and product differentiation in political campaigns: A technical feature perspective
PR Baines, RM Worcester, D Jarrett, R Mortimore
Journal of Marketing Management 19 (1-2), 225-249, 2003
1022003
Introducing marketing research
P Baines, B Chansarkar
Wiley, 2002
852002
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims
PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill
European Journal of Marketing, 2010
792010
Selling terror: The symbolization and positioning of Jihad
NJ O'Shaughnessy, PR Baines
Marketing Theory 9 (2), 227-241, 2009
742009
Guilt in marketing research: an elicitation–consumption perspective and research agenda
P Antonetti, P Baines
International Journal of Management Reviews 17 (3), 333-355, 2015
732015
The “Americanisation” myth in European political markets‐A focus on the United Kingdom
PR Baines, C Scheucher, F Plasser
European Journal of Marketing, 2001
592001
From elicitation to consumption: assessing the longitudinal effectiveness of negative emotional appeals in social marketing
P Antonetti, P Baines, L Walker
Journal of Marketing Management 31 (9-10), 940-969, 2015
582015
Marketing
C Fill
Oxford University Press, 2014
56*2014
Al-Qaeda messaging evolution and positioning, 1998–2008: Propaganda analysis revisited
PR Baines, NJ O’Shaughnessy
Public Relations Inquiry 3 (2), 163-191, 2014
542014
The system can't perform the operation now. Try again later.
Articles 1–20