| Achieving new product success via the synchronization of exploration and exploitation across multiple levels and functional areas A O'Cass, N Heirati, LV Ngo Industrial Marketing Management 43 (5), 862-872, 2014 | 167 | 2014 |
| Do professional service firms benefit from customer and supplier collaborations in competitive, turbulent environments? N Heirati, A O'Cass, K Schoefer, V Siahtiri Industrial Marketing Management, 2016 | 126 | 2016 |
| Driving service innovativeness via collaboration with customers and suppliers: Evidence from business-to-business services N Heirati, V Siahtiri Industrial Marketing Management, 2017 | 75 | 2017 |
| The Dark Side of Customer Participation: When Customer Participation in Service Co Development Leads to Role Stress M Blut, N Heirati, K Schoefer Journal of Service Research, 2019 | 66 | 2019 |
| Supporting new product commercialization through managerial social ties and market knowledge development in an emerging economy N Heirati, A O’Cass Asia Pacific Journal of Management 33, 411-433, 2016 | 61 | 2016 |
| Mastering the complementarity between marketing mix and customer-focused capabilities to enhance new product performance A O'Cass, N Heirati Journal of Business & Industrial Marketing 30 (1), 60-71, 2015 | 48 | 2015 |
| The moderating effect of cultural value orientations on behavioral responses to dissatisfactory service experiences K Schoefer, A Wappling, N Heirati, M Blut Journal of Retailing and Consumer Services 48, 247-256, 2019 | 43 | 2019 |
| Differential importance of social and economic determinants of relationship performance in professional services N Heirati, A Richter, R Harste, S Henneberg Industrial Marketing Management 76, 23-35, 2019 | 35 | 2019 |
| The contingent value of marketing and social networking capabilities in firm performance N Heirati, A O'Cass, LV Ngo Journal of Strategic Marketing 21 (1), 82-98, 2013 | 28 | 2013 |
| Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance N Heirati, A O'Cass, S Phyra Journal of Business and Industrial Marketing, 2017 | 27 | 2017 |
| Dark-side-effect contagion in business relationships Y Zhang, A Leischnig, N Heirati, S Henneberg Journal of Business Research 130, 260-270, 2021 | 20 | 2021 |
| Examining market entry mode strategies via resource-based and institutional influences: Empirical evidence from a region-within-country economy context A O’Cass, LV Ngo, N Heirati Australasian Marketing Journal 20 (3), 224–233, 2012 | 19 | 2012 |
| Unlocking solution provision competence in knowledge-intensive business service firms V Siahtiri, N Heirati, A O'Cass Industrial Marketing Management, 2020 | 16 | 2020 |
| Achieving ambidexterity across multiple organisational levels and functional areas: synchronising the development and marketing of firms' new and established products N Heirati University of Tasmania, 2012 | 6 | 2012 |
| Organization Architecture Configurations for Successful Servitization N Heirati, A Leischnig, S Henneberg Journal of Service Research, 2023 | 4 | 2023 |
| Mastering the complementarity between marketing mix, brand management, customer relationship management capabilities to enhance new product performance A O'Cass, N Heirati Journal of Business and Industrial Marketing, 2015 | 3 | 2015 |
| How to create a digitalisation strategy that works M Zaki, F McLeay, S Henneberg, N Heirati, A Leischnig University of Cambridge, Institute of Manufacturing, 2021 | 1 | 2021 |
| The evolution of business relationships between technology-intensive new ventures and incumbents during the new product development process MA Bahreini, AM Dehkordi, N Heirati, MR Meigounpoory International Journal of Innovation Management, 2018 | 1* | 2018 |
| Shaping Customer Experience through the Service, Communication, and Usage Encounters J Dzenkovska, N Heirati, K Schoefer, F Lemke Academy of Marketing, 2016 | 1 | 2016 |
| WHEN DO CUSTOMER PARTICIPATION AND SUPPLIER COLLABORATION HELP B2B SERVICE FIRMS OFFER SUPERIOR PERFORMANCE VALUE AND RELATIONAL VALUE? N Heirati, A O’Cass, K Schoefer Global Marketing Conference, 2028-2035, 2014 | 1 | 2014 |
Aron O'CassLa Trobe UniversityVerified email at latrobe.edu.au
