Mohammad M. Rahman
Mohammad M. Rahman
Associate Professor of Marketing, Shippensburg University
Verified email at ship.edu - Homepage
Title
Cited by
Cited by
Year
Customer engagement behaviours in social media: capturing innovation opportunities
J Carlson, MM Rahman, R Voola, N De Vries
Journal of Services Marketing, 2018
1522018
Setting the future of digital and social media marketing research: Perspectives and research propositions
YK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...
International Journal of Information Management 59, 102168, 2021
912021
Feel the VIBE: Examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
J Carlson, MM Rahman, A Taylor, R Voola
Journal of Retailing and Consumer Services 46 (January), 149-162, 2017
622017
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
J Carlson, J Wyllie, MM Rahman, R Voola
Journal of Retailing and Consumer Services, 2018
562018
Cultivating group-oriented travel behaviour to major events: assessing the importance of customer-perceived value, enduring event involvement and attitude towards the host …
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Marketing Management 31 (9), 1065-1089, 2015
382015
Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective
J Carlson, MM Rahman, HH Rosenberger III, Philip J. & Holzmüllerd
Journal of Marketing Management 32 (9-10), 900-925, 2016
272016
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
J Carlson, NJ de Vries, MM Rahman, A Taylor
Journal of Brand Management 24 (4), 334-348, 2017
232017
A hierarchical model of perceived value of group-oriented travel experiences to major events and its influences on satisfaction and future group-travel intentions
J Carlson, PJ Rosenberger III, MM Rahman
Journal of Travel & Tourism Marketing 33 (9), 1251-1267, 2016
212016
Customer engagement with brands in social media platforms
J Carlson, SP Gudergan, C Gelhard, MM Rahman
European Journal of Marketing, 2019
192019
Gooool: Motivation Drivers of Attitudinal and Behavioral Fan Loyalty in Brazil
PJ Rosenberg III, JH Yun, MM Rahman, S Köcher, MJ de Oliveira
Revista Brasileira de Marketing 18 (4), 115-136, 2020
42020
SMEs and Networking: A Resource-based View Perspective
MM Rahman
56th Annual International Conference of Academy of International Business …, 2015
42015
Beyond the Goal Line: A Cross-Country Investigation of the Determinants of Football Fan Loyalty in Germany, Brazil and China
PJ Rosenberger III, JH Yun, MM Rahman, S Köcher, M de Oliveira
Academy of Marketing 2015 Conference, Limerick, Ireland, 2015
32015
Engaging Gen Y Customers in Online Brand Communities: A Cross-National Assessment
J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola
International Journal of Information Management 56, 102252, 2021
22021
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
J Wyllie, J Carlson, MM Rahman
Academy of Marketing Science Annual Conference, 493-494, 2019
2019
Exploring Customer Engagement and Sharing Behavior in Social Media Brand Communities: Curvilinear Effects and the Moderating Roles of Perceived Innovativeness and Perceived …
J Carlson, YC Liao, MM Rahman
Academy of Marketing Science Annual Conference, 1-2, 2019
2019
An Examination of the Moderating Effects in the Group Travel Satisfaction – Loyalty Relationship
PJ Rosenberger III, M Rahman, J Carlson
2015 Academy of Marketing Conference – The Magic in Marketing, 2015
2015
Effect of Organisational Characteristics on Export-specific and Overall Performance: A case of Australian SMEs
MM Rahman
9th Asia Academy of Management Conference, Hong Kong, 2015
2015
Advancing a conceptual model for understanding the drivers of group-oriented travel behaviour to large-scale events.
J Carlson, PJ Rosenberger, MM Rahman
Academy of Marketing, United Kingdom., 2013
2013
Modelling value drivers of group oriented travel experiences to major events and its influences on satisfaction and future travel intentions
J Carlson, PJ Rosenberger III, MM Rahman
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Articles 1–19