| Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality K Kallweit, P Spreer, W Toporowski Journal of retailing and consumer services 21 (3), 268-276, 2014 | 180 | 2014 |
| Augmented reality in retail: assessing the acceptance and potential for multimedia product presentation at the PoS P Spreer, K Kallweit Transactions on Marketing Research 1 (1), 20-35, 2014 | 114 | 2014 |
| Augmented Reality–Digital erweiterte Realität im stationären Handel P Spreer, K Kallweit, K Gutknecht, W Toporowski Marketing Review St. Gallen 29, 28-33, 2012 | 12 | 2012 |
| Improving the in-store customer information process using mobile augmented reality P Spreer, K Kallweit, K Gutknecht Proceedings of the 11th International Conference on Research in Advertising …, 2012 | 5 | 2012 |
| Differentiation through Service Excellence: Empirical Findings on the Role of Self-Service Technology in Retail P Spreer, K Kallweit Successful Technological Integration for Competitive Advantage in Retail …, 2015 | 3 | 2015 |
| Retail Innovation-The User Acceptance of Mobile Service Technologies and the Effect on Retailer K Kallweit Niedersächsische Staats-und Universitätsbibliothek Göttingen, 2019 | | 2019 |
| Differentiation through Service Excellence P Spreer, K Kallweit | | 2015 |
| RETAIL INNOVATIONS–THE USER ACCEPTANCE OFMOBILESERVICE K Kallweit | | |
Philipp Spreerelaboratum GmbH (Munich / Hamburg)Verified email at elaboratum.de
Philipp Spreerelaboratum GmbH (Munich / Hamburg)Verified email at elaboratum.de