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Marsela Thanasi
Marsela Thanasi
American University of the Middle East, Kuwait. College of Business Administration
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The role of relationship quality and loyalty programs in building customer loyalty
P Kwiatek, Z Morgan, M Thanasi-Boçe
Journal of Business & Industrial Marketing 35 (11), 1645-1657, 2020
722020
Enhancing students' entrepreneurial capacity through marketing simulation games
M Thanasi-Boçe
Education and Training 62 (9), 999 -1013, 2020
462020
Loyalty program activity: make B2B customers buy more
P Kwiatek, M Thanasi-Boce
Marketing Intelligence & Planning 37 (5), 542-554, 2019
292019
Hedonic appraisal of apartments in Tirana
M Thanasi
International Journal of Housing Markets and Analysis 9 (2), 239-255, 2016
202016
Shopping Centers, Retail location, and Trade Area: The Case of Shopping Centers in Albania.
R Bozdo, M Thanasi, V Hysi
Journal of Marketing & Management 4 (1), 2013
142013
The importance of distance and attraction in patronizing a shopping mall
M Thanasi-Boçe, P Kwiatek, L and Labadze
Journal of Place Management and Development 14 (2), 222-238, 2020
132020
Social responsibility approach among universities’ community
M Thanasi-Boçe, S Kurtishi-Kastrati
Journal of Enterprising Communities: People and Places in the Global Economy …, 2021
122021
The role of the instructor, motivation, and interaction in building online learning satisfaction during the COVID-19 Pandemic.
M Thanasi-Boçe
Electronic Journal of e-Learning 19 (5), 401-415, 2021
112021
The role of social media usage and engagement on purchase intentions for fashion brands
M Thanasi-Boçe, J Zeqiri, S Kurtishi-Kastrati
International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022
82022
Combating Luxury Counterfeiting Through Blockchain Technology
M Thanasi-Boçe, N AL-Issa, O Ali
Blockchain Technologies in the Textile and Fashion Industry, 1-16, 2022
42022
Property mass evaluation in Albania
M Thanasi
Journal of Marketing and Management 5 (2), 1, 2014
42014
Dimensions and outcomes of Electronic Service Quality in the GCC countries
M Thanasi-Boçe, A Kulakli
International Journal of Quality and Service Sciences 15 (3/4), 239-258, 2023
32023
Impact of the Model of Taxation on Transfering Properties in Immovable Property Market in Albania
M Thanasi, V Hysi
Journal of Finance, Accounting and Management 4 (2), 1, 2013
32013
Improvement of service-delievery in Immovable Property Registration Organization in Albania
M Thanasi
ABSCR Conference, Venice, Italy, 20-22, 2012
32012
Boosting Luxury Sustainability Through Blockchain Technology
ALI Nermain, M Thanasi-Boçe, O Ali
Blockchain Technologies in the Textile and Fashion Industry, 17-46, 2022
22022
Developing brand relationships through social media communication: a cross-cultural comparison
M Thanasi-Boçe, O Ali, A Ersoy
International Journal of Electronic Marketing and Retailing, 2022
22022
Hedonic Price Model and Its Application to the Housing Market (Literature Review)
M Thanasi
Unpublished Research Report, Faculty of Economy, Department of Marketing …, 2015
22015
Sustainable Entrepreneurship in North Macedonia: Challenges and Perspectives
M Thanasi-Boçe, S Kurtishi-Kastrati, V Ramadani, R Zuferi
Entrepreneurship Development in the Balkans, 199-213, 2023
12023
Learning styles in group composition: Evidence from a marketing simulation
P Kwiatek, S Papakonstantinidis, M Thanasi-Boçe, E Limani
Marketing Education Review 32 (1), 33-44, 2022
12022
Blockchain Technology as a Catalyst for Sustainable Development: Exploring Economic, Social, and Environmental Synergies
M Thanasi-Boçe, J Hoxha
Academic Journal of Interdisciplinary Studies 13 (2), doi.org/10.36941/ajis …, 2024
2024
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Artikelen 1–20