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Carla Ruiz Mafé
Carla Ruiz Mafé
Catedrática de marketing. Universidad de Valencia
Verified email at uv.es
Title
Cited by
Cited by
Year
The role of consumer innovativeness and perceived risk in online banking usage
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
International Journal of Bank Marketing 27 (1), 53-75, 2009
5182009
Exploring individual personality factors as drivers of M‐shopping acceptance
J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas
Industrial Management & Data Systems 109 (6), 739-757, 2009
3462009
Influence of online shopping information dependency and innovativeness on internet shopping adoption
E Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐Blas
Online Information Review 32 (5), 648-667, 2008
3402008
the impact of internet user shopping patterns and demographics on consumer mobile buying behaviour
E Bigné, S Ruiz, Carla, Sanz
Journal of Electronic Commerce research 6 (3), 193-209, 2005
3152005
Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use
J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre
The Service Industries Journal 31 (7), 1165-1190, 2011
2042011
Key drivers of internet banking services use
J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review 33 (4), 672-695, 2009
2022009
Key drivers of consumer loyalty to Facebook fan pages
C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas
Online information review 38 (3), 362-380, 2014
1932014
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users
C Ruiz Mafé, S Sanz Blas
Internet research 16 (4), 380-397, 2006
1912006
Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users
E Bigné, C Ruiz, S Sanz
Journal of theoretical and applied electronic commerce Research 2 (2), 48-60, 2007
1852007
Key factors of teenagers' mobile advertising acceptance
J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano
Industrial management & data systems 113 (5), 732-749, 2013
1752013
Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction
R Currás‐Pérez, C Ruiz‐Mafé, S Sanz‐Blas
Online Information Review, 2013
1662013
Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
Journal of Marketing Communications 18 (4), 265-283, 2012
1652012
Drivers and barriers to online airline ticket purchasing
C Ruiz-Mafe, S Sanz-Blas, J Aldas-Manzano
Journal of Air Transport Management 15 (6), 294-298, 2009
1362009
Why some internet users don’t buy air tickets online
E Bigné, S Sanz, C Ruiz, J Aldás
Information and communication technologies in tourism 2010, 209-221, 2010
1352010
Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement
E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas
International Review on Public and Nonprofit Marketing 7, 127-143, 2010
1222010
The role of emotions and conflicting online reviews on consumers' purchase intentions
C Ruiz-Mafe, K Chatzipanagiotou, R Curras-Perez
Journal of Business Research 89, 336-344, 2018
1212018
A comparative study of mobile messaging services acceptance to participate in television programmes
C Ruiz Mafe, S Sanz Blas, J Fernando Tavera‐Mesías
Journal of service Management 21 (1), 69-102, 2010
1142010
Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales
S Sanz, C Ruiz, I Pérez
Teoría y praxis, 31-56, 2009
1052009
Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited
E Bigne, K Chatzipanagiotou, C Ruiz
Journal of Business research 115, 403-416, 2020
962020
Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective
R Curras-Perez, C Ruiz-Mafe, S Sanz-Blas
Industrial Management & Data Systems, 2014
962014
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Articles 1–20