| The role of consumer innovativeness and perceived risk in online banking usage J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas International Journal of Bank Marketing 27 (1), 53-75, 2009 | 559 | 2009 |
| Influence of online shopping information dependency and innovativeness on internet shopping adoption E Bigne‐Alcaniz, C Ruiz‐Mafe, J Aldas‐Manzano, S Sanz‐Blas Online Information Review 32 (5), 648-667, 2008 | 369 | 2008 |
| Exploring individual personality factors as drivers of M‐shopping acceptance J Aldás‐Manzano, C Ruiz‐Mafé, S Sanz‐Blas Industrial Management & Data Systems 109 (6), 739-757, 2009 | 363 | 2009 |
| the impact of internet user shopping patterns and demographics on consumer mobile buying behaviour E Bigné, S Ruiz, Carla, Sanz Journal of Electronic Commerce research 6 (3), 193-209, 2005 | 350 | 2005 |
| Internet banking loyalty: evaluating the role of trust, satisfaction, perceived risk and frequency of use J Aldas-Manzano, C Ruiz-Mafe, S Sanz-Blas, C Lassala-Navarre The Service Industries Journal 31 (7), 1165-1190, 2011 | 227 | 2011 |
| Key drivers of internet banking services use J Aldás‐Manzano, C Lassala‐Navarré, C Ruiz‐Mafé, S Sanz‐Blas Online Information Review 33 (4), 672-695, 2009 | 214 | 2009 |
| Key drivers of consumer loyalty to Facebook fan pages C Ruiz-Mafe, J Marti-Parreno, S Sanz-Blas Online information review 38 (3), 362-380, 2014 | 212 | 2014 |
| Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users C Ruiz Mafé, S Sanz Blas Internet research 16 (4), 380-397, 2006 | 204 | 2006 |
| Key drivers of mobile commerce adoption. An exploratory study of Spanish mobile users E Bigné, C Ruiz, S Sanz Journal of theoretical and applied electronic commerce Research 2 (2), 48-60, 2007 | 199 | 2007 |
| Key factors of teenagers' mobile advertising acceptance J Martí Parreño, S Sanz‐Blas, C Ruiz‐Mafé, J Aldás‐Manzano Industrial management & data systems 113 (5), 732-749, 2013 | 191 | 2013 |
| Cause-related marketing influence on consumer responses: The moderating effect of cause–brand fit E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas Journal of Marketing Communications 18 (4), 265-283, 2012 | 190 | 2012 |
| Social network loyalty: evaluating the role of attitude, perceived risk and satisfaction R Currás‐Pérez, C Ruiz‐Mafé, S Sanz‐Blas Online Information Review, 2013 | 185 | 2013 |
| Pictorial content, sequence of conflicting online reviews and consumer decision-making: The stimulus-organism-response model revisited E Bigne, K Chatzipanagiotou, C Ruiz Journal of Business research 115, 403-416, 2020 | 159 | 2020 |
| The role of emotions and conflicting online reviews on consumers' purchase intentions C Ruiz-Mafe, K Chatzipanagiotou, R Curras-Perez Journal of Business Research 89, 336-344, 2018 | 157 | 2018 |
| Why some internet users don’t buy air tickets online E Bigné, S Sanz, C Ruiz, J Aldás Information and communication technologies in tourism 2010, 209-221, 2010 | 145 | 2010 |
| Drivers and barriers to online airline ticket purchasing C Ruiz-Mafe, S Sanz-Blas, J Aldás-Manzano Journal of Air Transport Management 15 (6), 294-298, 2009 | 139 | 2009 |
| Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement E Bigné-Alcañiz, R Currás-Pérez, C Ruiz-Mafé, S Sanz-Blas International Review on Public and Nonprofit Marketing 7, 127-143, 2010 | 132 | 2010 |
| A comparative study of mobile messaging services acceptance to participate in television programmes C Ruiz Mafe, S Sanz Blas, J Fernando Tavera‐Mesías Journal of service Management 21 (1), 69-102, 2010 | 123 | 2010 |
| The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry E Bigne, L Andreu, B Hernandez, C Ruiz Current Issues in Tourism 21 (9), 1014-1032, 2018 | 113 | 2018 |
| Concepto, dimensiones y antecedentes de la confianza en los entornos virtuales S Sanz, C Ruiz, I Pérez Teoría y praxis, 31-56, 2009 | 113 | 2009 |
Silvia Sanz BlasProfesora Titular de Marketing, Universidad de ValenciaVerified email at uv.es
