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Co-authors
George R. MilneProfessor of Marketing, University of Massachusetts AmherstVerified email at isenberg.umass.edu- Brian P BrownProfessor of Marketing, Virginia Commonwealth UniversityVerified email at vcu.edu
- Lauren I. LabrecqueAssociate Professor of Marketing, University of Rhode IslandVerified email at uri.edu
- Charles S. GulasProfessor of MarketingVerified email at wright.edu
- Marc G. WeinbergerUniversities of Massachusetts & GeorgiaVerified email at isenberg.umass.edu
- John DinsmoreProfessor, Wright State UniversityVerified email at wright.edu
- Naveen DonthuGeorgia State UniversityVerified email at gsu.edu
- Albert George AssafIsenberg School of ManagementVerified email at isenberg.umass.edu
- SUSAN M. MUDAMBIProfessor, Marketing and Supply Chain Management, Fox School of Business, Temple UniversityVerified email at temple.edu
- Kendall GoodrichWright State UniversityVerified email at wright.edu
- Ereni MarkosAssociate Professor of MarketingVerified email at suffolk.edu
- Alec N. SlepchukUniversity of Louisiana at LafayetteVerified email at louisiana.edu
- Dr. Boonghee YooRMI Distinguished Professor in Business and Professor of Marketing, Hofstra University, New YorkVerified email at hofstra.edu
- Riley DuganUniversity of DaytonVerified email at udayton.edu
- Priscilla PeñaUniversity of Rhode IslandVerified email at uri.edu
- Debashree Roy BhattacharjeeAssistant Professor, Great Lakes Institute of Management| FPM, Marketing Area, XLRI JamshedpurVerified email at astra.xlri.ac.in
- Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
- Elizabeth MillerUniversity of Massachusetts AmherstVerified email at isenberg.umass.edu
- Hye Jin YoonAssociate Professor, University of GeorgiaVerified email at uga.edu
- Shu SchillerWright State UniversityVerified email at wright.edu
