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Laurence Dessart
Laurence Dessart
University of Liège
Verified email at uliege.be - Homepage
Title
Cited by
Cited by
Year
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management 24 (1), 28-42, 2015
13382015
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
5302016
Social media engagement: a model of antecedents and relational outcomes
L Dessart
Journal of Marketing Management 33 (5-6), 375-399, 2017
3112017
Do ads that tell a story always perform better? The role of character identification and character type in storytelling ads
L Dessart
International Journal of Research in Marketing 35 (2), 289-304, 2018
1272018
How stories generate consumer engagement: An exploratory study
L Dessart, V Pitardi
Journal of Business Research 104, 183-195, 2019
912019
Digital ecosystem and consumer engagement: A socio-technical perspective
A Morgan-Thomas, L Dessart, C Veloutsou
Journal of Business Research 121, 713-723, 2020
892020
Unveiling heterogeneous engagement-based loyalty in brand communities
L Dessart, J Aldás-Manzano, C Veloutsou
European Journal of Marketing 53 (9), 1854-1881, 2019
712019
Brand negativity: a relational perspective on anti-brand community participation
L Dessart, C Veloutsou, A Morgan-Thomas
European Journal of Marketing 54 (7), 1761-1785, 2020
582020
Health and fitness online communities and product behaviour
L Dessart, M Duclou
Journal of Product & Brand Management 28 (2), 188-199, 2019
322019
What drives anti-brand community behaviours: an examination of online hate of technology brands
L Dessart, A Morgan-Thomas, C Veloutsou
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
242016
Augmenting brand community identification for inactive users: a uses and gratification perspective
L Dessart, C Veloutsou
Journal of Research in Interactive Marketing 15 (3), 361-385, 2021
232021
Brand repulsion: Consumers’ boundary work with rejected brands
L Dessart, B Cova
European Journal of Marketing 55 (4), 1285-1311, 2021
142021
Story-based consumer engagement: a conceptual framework
L Dessart, V Pitardi
Handbook of Research on Customer Engagement, 204-223, 2019
52019
Customer engagement in online brand communities: a social media perspective
L Dessart, A Morgan-Thomas, C Veloutsou
52014
Heterogeneous brand engagement in brand communities
L Dessart, J Aldas-Manzano, C Veloutsou
47th EMAC Annual Conference, 2018
32018
Brand communities and anti-brand communities: similarities, differences and implications for practitioners
L Dessart, C Veloutsou, A Morgan-Thomas
Atiner Conference Paper Series, BUS2012-0337, 2012
32012
The impact of brand pages on brand page commitment and brand commitment in the context of Social Networking Sites
C Brandt, L Dessart, C Pahud de Mortanges
2011 Thought Leaders International Conference on Brand Management, 2011
32011
The effect of narrative on advertising persuasiveness: The moderating role of concreteness language: An abstract
V Pitardi, L Dessart
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
22018
Do Ads That Tell a Story Always Perform Better? An Anthropomorphism-Based Response: An Abstract
L Dessart, R Lunardo
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
22018
Materiality of online brand community
L Dessart, C Veloutsou, A Morgan-Thomas
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016
22016
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