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Robert Ciuchita
Robert Ciuchita
Associate Professor, Hanken School of Economics
Verified email at hanken.fi - Homepage
Title
Cited by
Cited by
Year
Customer experience management in the age of big data analytics: A strategic framework
M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ...
Journal of Business Research 116, 356-365, 2020
3362020
Uncovering collaborative value creation patterns and establishing corresponding customer roles
S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht
Journal of service research 16 (4), 471-487, 2013
2082013
“Deal with it”: How coping with e-service innovation affects the customer experience
R Ciuchita, D Mahr, G Odekerken-Schröder
Journal of Business Research 103, 130-141, 2019
422019
It is really not a game: An integrative review of gamification for service research
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research 26 (1), 3-20, 2023
412023
YouTube it before you buy it: The role of parasocial interaction in consumer-to-consumer video reviews
V Penttinen, R Ciuchita, M Čaić
Journal of Interactive Marketing 57 (4), 561-582, 2022
352022
Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity
R Ciuchita, G Medberg, V Penttinen, C Lutz, K Heinonen
Journal of Service Management 33 (4/5), 688-704, 2022
172022
Programmatic advertising in online retailing: consumer perceptions and future avenues
R Ciuchita, JK Gummerus, M Holmlund, EL Linhart
Journal of Service Management 34 (2), 231-255, 2023
112023
Storm after the quiet: how marketplace interactions shape consumer resources in collective goal pursuits
AP Henkel, J Boegershausen, R Ciuchita, G Odekerken-Schröder
Journal of the Association for Consumer Research 2 (1), 26-47, 2017
42017
A consumer perspective on mobile payment service ecosystems
R Ciuchita, D Mahr, GO Schröder, M Wetzels
Marketing and Mobile Financial Services: A Global Perspective on Digital …, 2018
32018
Social media marketing: The opportunities and challenges of paid, owned, and earned media
V Penttinen, R Ciuchita
The SAGE handbook of social media marketing, 247-262, 2022
22022
Impacts of# deinfluencing on Social Media
V Penttinen, R Ciuchita, S Pedersen
Academy of Marketing Science World Marketing Congress 2024, 2023
2023
Data is useless unless used: The challenges of using data for customer experience management
L Becker, R Ciuchita, M Yrjölä, E Närvänen, M Holmlund
Frontiers in Service: From romans to robots: service research in emotion, 2023
2023
Should consumers pay robot taxes? Psychological differences in consumers’ responses to excise type robot taxes
K Aghayi, J Aspara, R Ciuchita, M Caic
Frontiers in Service: From romans to robots: service research in emotion, 2023
2023
Data use in customer experience management
LB Becker, M Holmlund-Rytkönen, R Ciuchita, M Yrjölä, E Närvänen
ANZMAC, 2022
2022
It is Really Not a Game
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research, 2022
2022
Impact of Video Reviews on Consumers’ Uncertainty Reduction: Opening New Opportunities for Marketing Research and Practice
V Penttinen, R Ciuchita
2020 American Marketing Association (AMA) Summer Academic Conference, 2020
2020
A Strategic Framework for Understanding and Managing Customer Experience Feedback
R Ciuchita, M Holmlund, A Ravald, P Sarantopoulos, Y Van Vaerenbergh, ...
QUIS16 International Research Symposium on Service Excellence in Management …, 2019
2019
Drivers of continuous usage
R Ciuchita, D Mahr, GO Schröder, M Wetzels
Marketing and Mobile Financial Services: A Global Perspective on Digital …, 2018
2018
Drivers of continuous usage: A consumer perspective on mobile payment service ecosystems
R Ciuchita, D Mahr, GO Schröder, M Wetzels
Marketing and Mobile Financial Services, 135-158, 2018
2018
JSR Ad Hoc Reviewers
K Aal, F Adams, J Agarwal, M Akaka, A Albrecht, A Allen, J Alvehus, ...
Journal of Service Research 21 (4), 385-388, 2018
2018
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