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Kelley J. Main
Kelley J. Main
Asper School of Business
Verified email at umanitoba.ca
Title
Cited by
Cited by
Year
How do individuals expect to be viewed by members of lower status groups? Content and implications of meta-stereotypes.
JD Vorauer, KJ Main, GB O'Connell
Journal of personality and social psychology 75 (4), 917, 1998
8371998
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
ML Wei, E Fischer, KJ Main
Journal of Public Policy & Marketing 27 (1), 34-44, 2008
5012008
Meta-stereotype activation: evidence from indirect measures for specific evaluative concerns experienced by members of dominant groups in intergroup interaction.
JD Vorauer, AJ Hunter, KJ Main, SA Roy
Journal of personality and social psychology 78 (4), 690, 2000
4362000
Meta-analyses of the effectiveness of warning labels
JJ Argo, KJ Main
Journal of Public Policy & Marketing 23 (2), 193-208, 2004
3182004
Deliberative and automatic bases of suspicion: Empirical evidence of the sinister attribution error
KJ Main, DW Dahl, PR Darke
Journal of Consumer Psychology 17 (1), 59-69, 2007
2232007
Great expectations and broken promises: Misleading claims, product failure, expectancy disconfirmation and consumer distrust
PR Darke, L Ashworth, KJ Main
Journal of the Academy of Marketing Science 38, 347-362, 2010
1972010
Stigma by association in coupon redemption: Looking cheap because of others
JJ Argo, KJ Main
Journal of Consumer Research 35 (4), 559-572, 2008
1782008
Pharmaceutical advertising in the USA: information or influence?
KJ Main, JJ Argo, BA Huhmann
International Journal of Advertising 23 (1), 119-141, 2004
1522004
Virtual experience, real consequences: the potential negative emotional consequences of virtual reality gameplay
R Lavoie, K Main, C King, D King
Virtual Reality 25 (1), 69-81, 2021
1392021
Social anxiety and the cued activation of relational knowledge
MW Baldwin, KJ Main
Personality and Social Psychology Bulletin 27 (12), 1637-1647, 2001
1052001
The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust
W Guo, KJ Main
Marketing Letters 23, 959-971, 2012
402012
Can implicit theory influence construal level?
O Bullard, S Penner, KJ Main
Journal of Consumer Psychology 29 (4), 662-670, 2019
352019
Flow theory: Advancing the two-dimensional conceptualization
R Lavoie, K Main, A Stuart-Edwards
Motivation and Emotion 46 (1), 38-58, 2022
212022
Out of the closet: When moral identity and protestant work ethic improve attitudes toward advertising featuring same-sex couples
M El Hazzouri, KJ Main, L Sinclair
Journal of Advertising 48 (2), 181-196, 2019
212019
When losing money and time feels good: the paradoxical role of flow in gambling.
RV Lavoie, KJ Main
Journal of Gambling Issues 41, 2019
202019
Ethnic minority consumers reactions to advertisements featuring members of other minority groups
M El Hazzouri, KJ Main, SW Carvalho
International Journal of Research in Marketing 34 (3), 717-733, 2017
192017
Deonance and distrust: Motivated third party information seeking following disclosure of an agent’s unethical behavior
CM Bell, KJ Main
Journal of business ethics 102, 77-96, 2011
182011
An investigation of the emotional outcomes of business students’ cheating “Biological Laws” to achieve academic excellence
M El Hazzouri, SW Carvalho, KJ Main
Academy of Management Learning & Education 14 (4), 440-460, 2015
152015
Can two negatives make a positive? Social exclusion prevents carryover effects from deceptive advertising
H Aghakhani, KJ Main
Journal of Retailing and Consumer Services 47, 206-214, 2019
132019
The effectiveness of matching sales influence tactics to consumers’ avoidance versus approach shopping motivations
W Guo, K Main
European Journal of Marketing 51 (9/10), 1577-1596, 2017
132017
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