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David Soberman
David Soberman
Professor of Marketing, University of Toronto
Verified email at utoronto.ca - Homepage
Title
Cited by
Cited by
Year
Job satisfaction, job performance, and effort: A reexamination using agency theory
M Christen, G Iyer, D Soberman
Journal of marketing 70 (1), 137-150, 2006
9042006
The targeting of advertising
G Iyer, D Soberman, JM Villas-Boas
Marketing Science 24 (3), 461-476, 2005
7492005
The economics of quality-equivalent store brands
DA Soberman, PM Parker
International Journal of Research in Marketing 23 (2), 125-139, 2006
1832006
Simultaneous signaling and screening with warranties
DA Soberman
Journal of Marketing Research 40 (2), 176-192, 2003
1702003
Behavior-based discrimination: Is it a winning play, and if so, when?
A Pazgal, D Soberman
Marketing Science 27 (6), 977-994, 2008
1532008
Research note: Additional learning and implications on the role of informative advertising
DA Soberman
Management Science 50 (12), 1744-1750, 2004
1422004
Social responsibility and product innovation
G Iyer, DA Soberman
Marketing Science 35 (5), 727-742, 2016
1232016
Strategic segmentation using outlet malls
AT Coughlan, DA Soberman
International Journal of Research in Marketing 22 (1), 61-86, 2005
1152005
Markets for product modification information
G Iyer, D Soberman
Marketing science 19 (3), 203-225, 2000
962000
Private labels: psychological versioning of typical consumer products
DA Soberman, PM Parker
International Journal of Industrial Organization 22 (6), 849-861, 2004
832004
Research issues at the boundary of competitive dynamics and market evolution
D Soberman, H Gatignon
Marketing Science 24 (1), 165-174, 2005
812005
When gray is good: gray markets and market‐creating investments
RL Autrey, F Bova, DA Soberman
Production and Operations Management 24 (4), 547-559, 2015
672015
Marketing and politics: Models, behavior, and policy implications: Session at the 8th Triennial Choice Symposium
BR Gordon, MJ Lovett, R Shachar, K Arceneaux, S Moorthy, M Peress, ...
Marketing letters 23, 391-403, 2012
592012
Organizational structure and gray markets
RL Autrey, F Bova, DA Soberman
Marketing Science 33 (6), 849-870, 2014
532014
The complexity of media planning today
D Soberman
Journal of Brand Management 12, 420-429, 2005
522005
Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing
DA Soberman
International Journal of Research in Marketing 26 (1), 21-33, 2009
492009
Product development capability and marketing strategy for new durable products
S Banerjee, DA Soberman
International Journal of Research in Marketing 30 (3), 276-291, 2013
422013
Profit-increasing consumer exit
A Pazgal, D Soberman, R Thomadsen
Marketing Science 32 (6), 998-1008, 2013
282013
Campaign spending limits and political advertising
D Soberman, L Sadoulet
Management Science 53 (10), 1521-1532, 2007
262007
Marketing modeling reality and the realities of marketing modeling
AT Coughlan, SC Choi, W Chu, CA Ingene, S Moorthy, V Padmanabhan, ...
Marketing Letters 21, 317-333, 2010
252010
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