| Using Physical Attractiveness as an Advertising Tool: An Empirical Test of the Attraction Phenomenon. MJ Caballero, JR Lumpkin, CS Madden Journal of Advertising Research, 1989 | 382 | 1989 |
| Customer relationship management: A comparative analysis of family and nonfamily business practices MJ Cooper, N Upton, S Seaman Journal of small business management 43 (3), 242-256, 2005 | 273 | 2005 |
| Effects of model attractiveness on sales response MJ Caballero, PJ Solomon Journal of advertising 13 (1), 17-33, 1984 | 269 | 1984 |
| Analysis of information content in US and Japanese magazine advertising CS Madden, MJ Caballero, S Matsukubo Journal of advertising 15 (3), 38-45, 1986 | 252 | 1986 |
| Selected effects of salesperson sex and attractiveness in direct mail advertisements MJ Caballero, WM Pride Journal of Marketing 48 (1), 94-100, 1984 | 236 | 1984 |
| Tying the pieces together: A normative framework for integrating sales and project operations MJ Cooper, CS Budd Industrial Marketing Management 36 (2), 173-182, 2007 | 91 | 2007 |
| Cross-functional interface and disruption in CRM projects: Is marketing from Venus and information systems from Mars? MJ Cooper, CF Gwin, KL Wakefield Journal of Business Research 61 (4), 292-299, 2008 | 72 | 2008 |
| Marketing madness, or how marketing departments think they're in two places at once when they're not anywhere at all (according to some) LB Chonko, MJ Caballero Journal of Marketing Education 13 (1), 14-25, 1991 | 64 | 1991 |
| I’m number one! Does narcissism impair ethical judgment even for the highly religious? MJ Cooper, C Pullig Journal of Business Ethics 112, 167-176, 2013 | 51 | 2013 |
| Selling & Sales Management in Action: A COMPARATIVE STUDY OF INCENTIVES IN A SALES FORCE CONTEST MJ Caballero Journal of Personal Selling & Sales Management 8 (1), 55-58, 1988 | 50 | 1988 |
| Using the theory of constraints’ thinking processes to improve problem-solving skills in marketing MJ Cooper, TW Loe Journal of Marketing Education 22 (2), 137-146, 2000 | 45 | 2000 |
| Managing internal markets: A conceptual framework adapted from SERVQUAL RD Straughan, MJ Cooper The marketing review 2 (3), 253-265, 2001 | 44 | 2001 |
| The attraction paradigm in dyadic exchange M Caballero, AJ Resnik Psychology & Marketing 3 (1), 17-34, 1986 | 42 | 1986 |
| A longitudinal view of women's role portrayal in television advertising M Caballero, PJ Solomon Journal of the Academy of Marketing Science 12, 93-108, 1984 | 40 | 1984 |
| Industrial buyers' risk aversion and channel selection MJ Cooper, KL Wakefield, JF Tanner Journal of Business Research 59 (6), 653-661, 2006 | 35 | 2006 |
| Direct marketing, direct selling, and the mature consumer: A research study JR Lumpkin, MJ Caballero, LB Chonko (No Title), 1989 | 33 | 1989 |
| Improving on-time service delivery: The case of project as product CS Budd, MJ Cooper Human Systems Management 24 (1), 67-81, 2005 | 30 | 2005 |
| Effects of narcissism and religiosity on church ministers with respect to ethical judgment, confidence, and forgiveness MJ Cooper, C Pullig, C Dickens Journal of psychology and theology 44 (1), 42-54, 2016 | 20 | 2016 |
| Do retail salespeople use selling skills? LB Chonko, MJ Caballero, JR Lumpkin Review of Financial Economics 25 (2), 36, 1990 | 20 | 1990 |
| A project management approach to increasing agency margins CS Budd, M Cooper Journal of Promotion Management 11 (1), 29-49, 2006 | 14 | 2006 |
