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Randall Lewis
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The unfavorable economics of measuring the returns to advertising
RA Lewis, JM Rao
The Quarterly Journal of Economics 130 (4), 1941-1973, 2015
343*2015
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
RA Lewis, DH Reiley
Quantitative Marketing and Economics 12, 235-266, 2014
343*2014
Econometrics of sampled networks
A Chandrasekhar, R Lewis
Unpublished manuscript, MIT.[422], 2011
3272011
Large-scale in silico modeling of metabolic interactions between cell types in the human brain
NE Lewis, G Schramm, A Bordbar, J Schellenberger, MP Andersen, ...
Nature biotechnology 28 (12), 1279-1285, 2010
2892010
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25, 331-341, 2014
1572014
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
RA Lewis, JM Rao, DH Reiley
Proceedings of the 20th international conference on World wide web, 157-166, 2011
1502011
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
1462017
Display advertising’s competitive spillovers to consumer search
R Lewis, D Nguyen
Quantitative Marketing and Economics 13, 93-115, 2015
110*2015
Online and offline advertising campaign optimization
T Bhatia, D Reiley, R Lewis, ET Bax, DV Kantak
US Patent App. 12/726,683, 2011
1082011
Location, location, location: Repetition and proximity increase advertising effectiveness
G Johnson, RA Lewis, D Reiley
Available at SSRN 2268215, 2016
61*2016
When less is more: Data and power in advertising experiments
GA Johnson, RA Lewis, DH Reiley
Marketing Science 36 (1), 43-53, 2017
592017
Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior
RA Lewis, DH Reiley
542013
The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Working paper, 2016
51*2016
Measuring the effects of advertising: The digital frontier
R Lewis, JM Rao, DH Reiley
Economic Analysis of the Digital Economy, 191-218, 2015
482015
Northern exposure: A field experiment measuring externalities between search advertisements
DH Reiley, SM Li, RA Lewis
Proceedings of the 11th ACM conference on Electronic commerce, 297-304, 2010
462010
Display advertising impact: Search lift and social influence
P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley
Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011
432011
Properties of the CUE estimator and a modification with moments
J Hausman, K Menzel, R Lewis, W Newey
Journal of Econometrics, 2011
38*2011
Advertising effectively influences older users: How field experiments can improve measurement and targeting
RA Lewis, DH Reiley
Review of Industrial Organization 44, 147-159, 2014
34*2014
Offline metrics in advertisement campaign tuning
T Bhatia, D Reiley, R Lewis, ET Bax, DV Kantak, A Farahat
US Patent App. 12/726,610, 2011
252011
Incrementality bidding and attribution
R Lewis, J Wong
arXiv preprint arXiv:2208.12809, 2022
222022
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