Paulo Albuquerque
Paulo Albuquerque
Professor of Marketing, INSEAD
Adresse e-mail validée de insead.edu
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Online demand under limited consumer search
J Kim, P Albuquerque, BJ Bronnenberg
Marketing Science 29 (6), 2010
2942010
A spatiotemporal analysis of the global diffusion of ISO 9000 and ISO 14000 certification
P Albuquerque, BJ Bronnenberg, CJ Corbett
Management science 53 (3), 451, 2007
2652007
Evaluating promotional activities in an online two-sided market for user-generated content
P Albuquerque, P Pavlidis, U Chatow, K Chen, Z Jamal, K Koh
Marketing Science 31 (3), 2012
1682012
Measuring the impact of negative demand shocks on car dealer networks
P Albuquerque, B Bronnenberg
Marketing Science 31 (1), 1-193, 2012
79*2012
Mapping online consumer search
JB Kim, P Albuquerque, BJ Bronnenberg
Journal of Marketing research 48 (1), 13-27, 2011
632011
The probit choice model under sequential search with an application to online retailing
JB Kim, P Albuquerque, BJ Bronnenberg
Management Science 63 (11), 3911-3929, 2017
562017
Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial
P Dubois, P Albuquerque, O Allais, C Bonnet, P Bertail, P Combris, ...
Journal of the Academy of Marketing Science 49 (1), 119-138, 2021
532021
Estimating demand heterogeneity using aggregated data: an application to the frozen pizza category
P Albuquerque, BJ Bronnenberg
Marketing Science 28 (2), 356-372, 2009
482009
How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits
Y Nevskaya, P Albuquerque
Journal of Marketing Research, 2019
31*2019
The impact of innovation and social interactions on product usage
P Albuquerque, Y Nevskaya
working paper, 2015
31*2015
Persuading children: A framework for understanding long-lasting influences on children’s food choices
P Albuquerque, M Brucks, MC Campbell, K Chan, M Maimaran, ...
Customer Needs and Solutions 5 (1), 38-50, 2018
19*2018
Geography and marketing strategy in consumer packaged goods
BJ Bronnenberg, P Albuquerque
Geography and Strategy, 2003
192003
Measuring long-run marketing effects and their implications for long-run marketing decisions
BJ Bronnenberg, JP Dubé, CF Mela, P Albuquerque, T Erdem, B Gordon, ...
Marketing Letters 19 (3), 367-382, 2008
152008
Selection and ordering of linear online video ads
W Kar, V Swaminathan, P Albuquerque
Proceedings of the 9th ACM Conference on Recommender Systems, 203-210, 2015
102015
Evaluating the Impact of Sugar Taxes: The Need to Account for Purchases of On-the-Go Consumption
S Mullick, P Albuquerque
INSEAD Working Paper, 2017
32017
Measuring consumer switching to a new brand across local markets
P Albuquerque, BJ Bronnenberg
working paper, Simon Graduate School of Business, University of Rochester, 2006
32006
Competition and firm service reliability decisions: A study of the airline industry
C Zhou, P Albuquerque, R Grewal
Journal of Marketing Research 58 (2), 377-399, 2021
22021
Measuring the impact of a single negative consumer review on online search and purchase decisions through a quasi‐natural experiment
M Varga, P Albuquerque
Marketing Science Institute, 2019
22019
How Companies Can Battle" Gaming Disorder"
Y Nevskaya, P Albuquerque
HARVARD BUSINESS REVIEW 99 (2), 26-28, 2021
2021
Impact of Lottery Play Decisions on Consumer and Retailer Earnings
P Parker, P Albuquerque, Y Bart
Available at SSRN 3660130, 2020
2020
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