| Customer engagement behaviours in social media: capturing innovation opportunities J Carlson, M Rahman, R Voola, N De Vries Journal of Services Marketing 32 (1), 83-94, 2018 | 433 | 2018 |
| Implementing competitive strategies: the role of responsive and proactive market orientations R Voola, A O'Cass European Journal of marketing 44 (1/2), 245-266, 2010 | 290 | 2010 |
| Integrating the development of graduate attributes through constructive alignment L Treleaven, R Voola Journal of marketing education 30 (2), 160-173, 2008 | 276 | 2008 |
| Enhancing brand relationship performance through customer participation and value creation in social media brand communities J Carlson, J Wyllie, MM Rahman, R Voola Journal of Retailing and Consumer Services 50, 333-341, 2019 | 224 | 2019 |
| Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media J Carlson, MM Rahman, A Taylor, R Voola Journal of Retailing and Consumer Services 46, 149-162, 2019 | 219 | 2019 |
| The effects of market orientation, technological opportunism, and e-business adoption on performance: A moderated mediation analysis R Voola, G Casimir, J Carlson, M Anushree Agnihotri Australasian Marketing Journal 20 (2), 136-146, 2012 | 143 | 2012 |
| Emotional intelligence and competitive advantage: examining the relationship from a resource‐based view R Voola, J Carlson, A West Strategic Change 13 (2), 83-93, 2004 | 115 | 2004 |
| Explications of political market orientation and political brand orientation using the resource-based view of the political party A O'Cass, R Voola Journal of marketing management 27 (5-6), 627-645, 2011 | 106 | 2011 |
| Knowledge integration and competitiveness: a longitudinal study of an industry cluster J Connell, R Voola Journal of Knowledge Management 17 (2), 208-225, 2013 | 105 | 2013 |
| The dynamic capability of ambidexterity in hypercompetition: qualitative insights A Kriz, R Voola, U Yuksel Journal of Strategic Marketing 22 (4), 287-299, 2014 | 101 | 2014 |
| Strategic alliances and knowledge sharing: synergies or silos? J Connell, R Voola Journal of Knowledge Management 11 (3), 52-66, 2007 | 81 | 2007 |
| Travel trade shows: exploratory study of exhibitors' perceptions U Yuksel, R Voola Journal of Business & Industrial Marketing 25 (4), 293-300, 2010 | 80 | 2010 |
| Engaging gen Y customers in online brand communities: A cross-national assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021 | 74 | 2021 |
| An examination of helping behavior—Some evidence from Australia MJ Polonsky, L Shelley, R Voola Journal of Nonprofit & Public Sector Marketing 10 (2), 67-82, 2002 | 73 | 2002 |
| Cross-national variation in consumers' retail channel selection in a multichannel environment: Evidence from Asia-Pacific countries QS Lu, C Pattnaik, J Xiao, R Voola Journal of Business Research 86, 321-332, 2018 | 59 | 2018 |
| B2B marketing scholarship and the UN sustainable development goals (SDGs): A systematic literature review R Voola, C Bandyopadhyay, A Voola, S Ray, J Carlson Industrial Marketing Management 101, 12-32, 2022 | 58 | 2022 |
| The role of hybrid organizations in scaling social innovations in bottom‐of‐the‐pyramid markets: Insights from microfinance in India JP Vassallo, JC Prabhu, S Banerjee, R Voola Journal of Product Innovation Management 36 (6), 744-763, 2019 | 43 | 2019 |
| Families and food: exploring food well-being in poverty AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan European Journal of Marketing 52 (12), 2423-2448, 2018 | 41 | 2018 |
| How are consumer behavior and marketing strategy researchers incorporating the SDGs? A review and opportunities for future research R Voola, C Bandyopadhyay, F Azmat, S Ray, L Nayak Australasian Marketing Journal 30 (2), 119-130, 2022 | 32 | 2022 |
| Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals F Azmat, WM Lim, A Moyeen, R Voola, G Gupta Journal of Business Research 167, 114170, 2023 | 31 | 2023 |
