| Measuring customer‐based brand equity W Lassar, B Mittal, A Sharma Journal of consumer marketing 12 (4), 11-19, 1995 | 3176 | 1995 |
| The antecedents and consequences of customer-centric marketing JN Sheth, RS Sisodia, A Sharma Journal of the Academy of marketing Science 28, 55-66, 2000 | 1516 | 2000 |
| Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice N Syam, A Sharma Industrial marketing management 69, 135-146, 2018 | 796 | 2018 |
| Supplier relationships: emerging issues and challenges JN Sheth, A Sharma Industrial Marketing Management 26 (2), 91-100, 1997 | 691 | 1997 |
| Sustainability and business-to-business marketing: A framework and implications A Sharma, GR Iyer, A Mehrotra, R Krishnan Industrial marketing management 39 (2), 330-341, 2010 | 506 | 2010 |
| The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion:: An empirical investigation A Sharma, TF Stafford Journal of Business Research 49 (2), 183-191, 2000 | 439 | 2000 |
| Web-based marketing: The coming revolution in marketing thought and strategy A Sharma, JN Sheth Journal of business research 57 (7), 696-702, 2004 | 433 | 2004 |
| The Internet and the price–value–loyalty chain D Grewal, GR Iyer, R Krishnan, A Sharma Journal of Business Research 56 (5), 391-398, 2003 | 395 | 2003 |
| Communicating price information through semantic cues: the moderating effects of situation and discount size D Grewal, H Marmorstein, A Sharma Journal of Consumer research 23 (2), 148-155, 1996 | 373 | 1996 |
| The impact of the product to service shift in industrial markets and the evolution of the sales organization JN Sheth, A Sharma Industrial Marketing Management 37 (3), 260-269, 2008 | 367 | 2008 |
| International e‐marketing: opportunities and issues JN Sheth, A Sharma International Marketing Review 22 (6), 611-622, 2005 | 362 | 2005 |
| Resource-constrained product development: Implications for green marketing and green supply chains A Sharma, GR Iyer Industrial Marketing Management 41 (4), 599-608, 2012 | 340 | 2012 |
| The effect of salesforce behavior on customer satisfaction: an interactive framework D Grewal, A Sharma Journal of Personal Selling & Sales Management 11 (3), 13-23, 1991 | 304 | 1991 |
| Trends in Internet-based business-to-business marketing A Sharma Industrial marketing management 31 (2), 77-84, 2002 | 287 | 2002 |
| Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market GR Iyer, PJ LaPlaca, A Sharma Industrial Marketing Management 35 (3), 373-382, 2006 | 255 | 2006 |
| Choosing an optimal channel mix in multichannel environments A Sharma, A Mehrotra Industrial Marketing Management 36 (1), 21-28, 2007 | 234 | 2007 |
| Mature relationships: why does relational orientation turn into transaction orientation? KG Pillai, A Sharma Industrial Marketing Management 32 (8), 643-651, 2003 | 222 | 2003 |
| Antecedents and consequences of relationship marketing: Insights from business service salespeople A Sharma, N Tzokas, M Saren, P Kyziridis Industrial Marketing Management 28 (6), 601-611, 1999 | 213 | 1999 |
| A customer‐based competitive analysis for logistics decisions DM Lambert, A Sharma International Journal of Physical Distribution & Logistics Management 20 (1 …, 1990 | 202 | 1990 |
| Planning merchandising decisions to account for regional and product assortment differences D Grewal, M Levy, A Mehrotra, A Sharma Journal of Retailing 75 (3), 405-424, 1999 | 198 | 1999 |
Jagdish N. ShethCharles H. Kellstadt Professor of Business, Emory UniversityVerified email at jagsheth.com
