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Arun Sharma
Arun Sharma
Geverifieerd e-mailadres voor bus.miami.edu
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Jaar
Measuring customer‐based brand equity
W Lassar, B Mittal, A Sharma
Journal of consumer marketing 12 (4), 11-19, 1995
31961995
The antecedents and consequences of customer-centric marketing
JN Sheth, RS Sisodia, A Sharma
Journal of the Academy of marketing Science 28, 55-66, 2000
15292000
Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice
N Syam, A Sharma
Industrial marketing management 69, 135-146, 2018
8292018
Supplier relationships: emerging issues and challenges
JN Sheth, A Sharma
Industrial Marketing Management 26 (2), 91-100, 1997
6961997
Sustainability and business-to-business marketing: A framework and implications
A Sharma, GR Iyer, A Mehrotra, R Krishnan
Industrial marketing management 39 (2), 330-341, 2010
5092010
The effect of retail atmospherics on customers' perceptions of salespeople and customer persuasion:: An empirical investigation
A Sharma, TF Stafford
Journal of Business Research 49 (2), 183-191, 2000
4382000
Web-based marketing: The coming revolution in marketing thought and strategy
A Sharma, JN Sheth
Journal of business research 57 (7), 696-702, 2004
4372004
The Internet and the price–value–loyalty chain
D Grewal, GR Iyer, R Krishnan, A Sharma
Journal of Business Research 56 (5), 391-398, 2003
3952003
Communicating price information through semantic cues: the moderating effects of situation and discount size
D Grewal, H Marmorstein, A Sharma
Journal of Consumer research 23 (2), 148-155, 1996
3761996
International e‐marketing: opportunities and issues
JN Sheth, A Sharma
International Marketing Review 22 (6), 611-622, 2005
3712005
The impact of the product to service shift in industrial markets and the evolution of the sales organization
JN Sheth, A Sharma
Industrial Marketing Management 37 (3), 260-269, 2008
3702008
Resource-constrained product development: Implications for green marketing and green supply chains
A Sharma, GR Iyer
Industrial Marketing Management 41 (4), 599-608, 2012
3432012
The effect of salesforce behavior on customer satisfaction: an interactive framework
D Grewal, A Sharma
Journal of Personal Selling & Sales Management 11 (3), 13-23, 1991
3041991
Trends in Internet-based business-to-business marketing
A Sharma
Industrial marketing management 31 (2), 77-84, 2002
2872002
Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
GR Iyer, PJ LaPlaca, A Sharma
Industrial Marketing Management 35 (3), 373-382, 2006
2592006
Choosing an optimal channel mix in multichannel environments
A Sharma, A Mehrotra
Industrial Marketing Management 36 (1), 21-28, 2007
2362007
Mature relationships: why does relational orientation turn into transaction orientation?
KG Pillai, A Sharma
Industrial Marketing Management 32 (8), 643-651, 2003
2232003
Antecedents and consequences of relationship marketing: Insights from business service salespeople
A Sharma, N Tzokas, M Saren, P Kyziridis
Industrial Marketing Management 28 (6), 601-611, 1999
2151999
A customer‐based competitive analysis for logistics decisions
DM Lambert, A Sharma
International Journal of Physical Distribution & Logistics Management 20 (1 …, 1990
2021990
Value creation in markets: a critical area of focus for business-to-business markets
A Sharma, R Krishnan, D Grewal
Industrial Marketing Management 30 (4), 391-402, 2001
1982001
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Artikelen 1–20