| Examining travel mobile app attributes and its impact on consumer engagement: An application of SOR framework P Tak, M Gupta Journal of Internet Commerce 20 (3), 293-318, 2021 | 50 | 2021 |
| A bibliometric analysis on gift giving M Gupta, Parvathy, J Givi, M Dey, H Kent Baker, G Das Psychology & Marketing 40 (4), 629-642, 2023 | 11 | 2023 |
| Metaverse for service industries: Future applications, opportunities, challenges and research directions T Jung, J Cho, DID Han, SJG Ahn, M Gupta, D Gopal, CY Heo, ... Computers in Human Behavior, 108039, 2023 | 9 | 2023 |
| The impact of scarcity cues on purchase likelihood of art-infused products M Gupta, G Das, F Septianto, H Hagtvedt Journal of the Academy of Marketing Science 52 (2), 470-488, 2024 | 6 | 2024 |
| Art infusion phenomenon: A systematic literature review M Gupta, RM Joshi Journal of Product & Brand Management 32 (2), 235-256, 2023 | 3 | 2023 |
| E-Marketing Strategy: A Qualitative Study for Manipur's Handloom and Handicraft Sector. M Garg, M Gupta, RM Joshi IUP Journal of Marketing Management 20 (2), 2021 | 2 | 2021 |
| Unveiling the latent consumer values from art-infused products: A qualitative approach M Gupta, RM Joshi Journal of Global Fashion Marketing 14 (2), 173-186, 2023 | 1 | 2023 |
| Are consumers willing to pay a premium for art-infused products? M Gupta South Asian Journal of Business Studies, 2023 | | 2023 |
