Francisco Guzman
Francisco Guzman
Professor of Marketing, University of North Texas
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Cited by
Cited by
Gestión de destinos turísticos sostenibles
JF Valls
Grupo Planeta (GBS), 2004
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzman
Journal of Product & Brand Management 26 (1), 2-12, 2017
A consumer-perceived consumer-based brand equity scale
S Baalbaki, F Guzmán
Journal of Brand Management 23, 229-251, 2016
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
K Cowan, F Guzman
Journal of business research 117, 683-693, 2020
A political candidate's brand image scale: Are political candidates brands?
F Guzmán, V Sierra
Journal of Brand Management 17, 207-217, 2009
Co-creation of brand identities: consumer and industry influence and motivations
E Kennedy, F Guzmán
Journal of Consumer Marketing 33 (5), 313-323, 2016
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management 28 (2), 133-139, 2019
Cultural brands from emerging markets: Brand image across host and home countries
F Guzmán, AK Paswan
Journal of International Marketing 17 (3), 71-86, 2009
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
F Guzmán, D Davis
Journal of Product & Brand Management 26 (5), 435-446, 2017
Branding and design management: a brand design management model
J Montańa, F Guzmán, I Moll
Journal of Marketing Management 23 (9-10), 829-840, 2007
Attitudinal determinants of environmentally sustainable behavior
A Paswan, F Guzmán, J Lewin
Journal of Consumer Marketing 34 (5), 414-426, 2017
A Brand Building literature review
F Guzman
Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004
The immediate effect of corporate social responsibility on consumer-based brand equity
F Muniz, F Guzmán, AK Paswan, HJ Crawford
Journal of Product & Brand Management 28 (7), 864-879, 2019
Self-referencing and political candidate brands: A congruency perspective
F Guzmán, AK Paswan, E Van Steenburg
Journal of Political Marketing 14 (1-2), 175-199, 2015
Relationalism in marketing channels and marketing strategy
AK Paswan, C Blankson, F Guzman
European journal of marketing 45 (3), 311-333, 2011
Sociopolitical activist brands
HJ Schmidt, N Ind, F Guzman, E Kennedy
Journal of Product & Brand Management 31 (1), 40-55, 2021
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
D Alvarado-Karste, F Guzmán
Journal of Product & Brand Management 29 (7), 971-984, 2020
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism
TP Tran, CW Lin, S Baalbaki, F Guzmán
Journal of Business Research 120, 1-15, 2020
Market orientation and design orientation: A management model
I Moll, J Montańa, F Guzmán, FS Parellada
Journal of Marketing Management 23 (9-10), 861-876, 2007
How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
WM Lim, F Guzmán
Journal of Business Research 141, 175-190, 2022
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