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Francisco Guzman
Francisco Guzman
Professor of Marketing, University of North Texas
Verified email at unt.edu
Title
Cited by
Cited by
Year
Gestión de destinos turísticos sostenibles
JF Valls
Grupo Planeta (GBS), 2004
4932004
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzman
Journal of Product & Brand Management, 2017
2402017
A consumer-perceived consumer-based brand equity scale
S Baalbaki, F Guzmán
Journal of Brand Management 23, 229-251, 2016
2202016
A political candidate's brand image scale: Are political candidates brands?
F Guzmán, V Sierra
Journal of Brand Management 17, 207-217, 2009
1442009
Cultural brands from emerging markets: Brand image across host and home countries
F Guzmán, AK Paswan
Journal of International Marketing 17 (3), 71-86, 2009
1182009
Co-creation of brand identities: consumer and industry influence and motivations
E Kennedy, F Guzmán
Journal of Consumer Marketing, 2016
1162016
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
K Cowan, F Guzman
Journal of business research 117, 683-693, 2020
1132020
Branding and design management: a brand design management model
J Montana, F Guzman, I Moll
Journal of Marketing Management 23 (9-10), 829-840, 2007
1002007
Latest research on brand relationships: introduction to the special issue
M Fetscherin, F Guzman, C Veloutsou, RR Cayolla
Journal of Product & Brand Management, 2019
952019
The impact of corporate social responsibility on brand equity: consumer responses to two types of fit
F Guzmán, D Davis
Journal of Product & Brand Management, 2017
822017
A Brand Building literature review
F Guzman
Excerpt from PhD Thesis “Brand Building Towards Social Values: Associating …, 2004
742004
Attitudinal determinants of environmentally sustainable behavior
A Paswan, F Guzmán, J Lewin
Journal of Consumer Marketing 34 (5), 414-426, 2017
732017
Relationalism in marketing channels and marketing strategy
AK Paswan, C Blankson, F Guzman
European journal of marketing 45 (3), 311-333, 2011
672011
Self-referencing and political candidate brands: A congruency perspective
F Guzmán, AK Paswan, E Van Steenburg
Journal of Political Marketing 14 (1-2), 175-199, 2015
642015
The immediate effect of corporate social responsibility on consumer-based brand equity
F Muniz, F Guzmán, AK Paswan, HJ Crawford
Journal of Product & Brand Management, 2019
532019
Market orientation and design orientation: A management model
I Moll, J Montańa, F Guzmán, FS Parellada
Journal of Marketing Management 23 (9-10), 861-876, 2007
492007
Intellectual capital through the eyes of the consumer
TD Nguyen, C Dadzie, A Davari, F Guzman
Journal of Product & Brand Management 24 (6), 554-566, 2015
462015
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
D Alvarado-Karste, F Guzmán
Journal of Product & Brand Management, 2020
442020
When perceived ability to influence plays a role: brand co-creation in web 2.0
E Kennedy, F Guzmán
Journal of Product & Brand Management 26 (4), 342-350, 2017
442017
Public‐private collaborations: branded public services?
F Guzmán, V Sierra
European Journal of Marketing 46 (7/8), 994-1012, 2012
432012
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