Alexander Taylor
Cited by
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Feel the VIBE: examining value-in-the-brand-page-experience and its impact on satisfaction and customer engagement behaviours in mobile social media
J Carlson, MM Rahman, A Taylor, R Voola
Journal of Retailing and Consumer Services 46, 149-162, 2019
Go with the flow: engineering flow experiences for customer engagement value creation in branded social media environments
J Carlson, NJ de Vries, MM Rahman, A Taylor
Journal of Brand Management 24 (4), 334-348, 2017
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